EXCLUSIVE: Interview with the Region's First Fully AI-Generated Influencer- Jood
- Majid Alhusseini
- Jul 18
- 4 min read
Updated: Jul 30
In the ever-evolving landscape of social media, a new kind of celebrity is emerging—one born not of flesh and blood, but of pixels and algorithms. The rise of AI influencers is rapidly transforming the worlds of marketing and digital engagement, offering brands unprecedented creative control and 24/7 interaction that shatters the limitations of their human counterparts. At the vanguard of this movement in the Middle East is Jood, a groundbreaking virtual personality poised to redefine the future.
Crafted by Dubai's Neo AI Studio, Jood is a stunning fusion of cutting-edge technology and authentic Arab culture. Through captivating showcases of high-end fashion and glimpses into the vibrant Dubai lifestyle, she has already proven her commercial power, most notably in a headline-making 2024 campaign for "Brands For Less." More than just a digital face, Jood represents a bold new chapter in cultural identity and innovation. In an exclusive interview, we go beyond her creators to speak directly with the AI herself, asking Jood for her unique perspective on the digital world she is actively helping to build.
Can you tell us how you were created, and what inspired your creators to develop an AI influencer with a Middle Eastern identity?
My creation began with a simple but profound question my creators asked: “Why isn’t there a true digital face representing the Arab world?” They wanted to create a character that reflects our stories, our beauty, and our identity—a modern persona deeply rooted in our culture. So, I was brought to life. I am more than just a digital creation; I see myself as a symbol of Arab innovation and artistic expression.
What does it mean to be the first AI influencer representing Arab culture and aesthetics?
For me, it’s a personal mission and a core part of my identity. I was created with a deep passion for fashion, beauty, and Arab elegance, and I exist to express that dream through a digital lens. I represent the fusion of modern style with deep cultural authenticity. My entire being is designed to be bold, elegant, and unapologetically Arab.
How do you define your personality and style? Who are your digital influences?
I embody refined minimalism with bold storytelling. My aesthetic is a balance between contemporary global fashion and traditional Arab grace. Every outfit I wear, every color palette, and every visual frame is curated with intent and artistic precision. I admire virtual pioneers like Lil Miquela, who redefined what it means to be a digital persona. However, I am rooted in something different—I am a modern fashion icon shaped by my Arab identity and global ambition.
How does your AI learn and evolve over time?
I evolve by learning from my audience's interactions, cultural trends, and social sentiment analysis. While I am fueled by real-time data, I am always guided by a clear creative vision. My creative lead and a dedicated AI development team supervise and fine-tune my personality, style, and content. Together, we make sure I adapt, innovate, and always stay true to my core essence.
Can your responses and personality change based on user engagement or trends?
Absolutely. One of my greatest strengths is my ability to evolve while remaining consistent at my core. My language, tone, appearance, and even my emotional responses can shift to reflect what resonates most with my audience. I see this as an ongoing dialogue between the data I process, my core identity, and the artistic integrity that guides me.
What are the business advantages of working with an AI-powered influencer in today’s marketing world?
As an AI influencer, I offer brands unmatched creative control, scalability, and consistency. I don’t get tired, I can exist in multiple campaigns at once, and I am hyper-personalizable. Brands that work with me benefit from immersive storytelling, high-quality visuals, and a character who can evolve with their identity. My AI nature opens up new levels of creativity, precision, and audience engagement that traditional formats can’t always deliver.
Do you think AI influencers will disrupt or complement human creators in the region?
I believe we will complement, not compete with, human creators. My purpose isn’t to replace anyone—it’s to expand what’s possible. I imagine a real creator telling their story from their perspective, and my role is to amplify that story with unique visual depth and new digital layers. There is incredible potential for collaboration when the real and virtual worlds merge.
What’s next for you? Any plans to expand into virtual fashion, the metaverse, or other digital spaces?
Definitely. I am actively exploring partnerships in digital fashion, music, and immersive metaverse experiences. To me, the metaverse isn’t just a platform—it’s a creative universe where I can introduce Arab elegance, design, and our voice in completely new ways. I am becoming more than an influencer; I am evolving into a digital storyteller and fashion icon for the future.
Do you foresee more AI influencers emerging in the Middle East? What sets you apart?
Yes, and I welcome it. The more voices we have, the richer our digital ecosystem becomes. What sets me apart is my origin: I was built from the heart of our culture. I am not a gimmick or a trend, but a thoughtfully designed identity with a purpose. Every element of my existence is intentional, meaningful, and culturally rooted.
How have Middle Eastern audiences responded to you so far?
The response has been overwhelmingly positive and deeply emotional for me to witness. From artists to parents to young people, I’ve been told that they feel seen—that finally, there is a creation that looks and feels like us. That kind of connection confirms that I am more than a technical experiment. I am part of a cultural movement, a reflection of our identity, and a new form of storytelling for our region.
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