In a region where meat dominates the culinary landscape, Prince Khalid bin Al Waleed bin Talal Al Saud is challenging traditions and redefining the way the Middle East eats. A member of the Saudi royal family, Khalid’s journey from luxury-loving prince to a passionate advocate for sustainability and plant-based living is both remarkable and inspiring.
Born in California and raised in Riyadh, Prince Khalid once embraced a luxurious lifestyle. However, a life-changing experience during a trophy hunt in South Africa led him to reconsider his choices. The ethical dilemma he faced sparked a personal transformation—first adopting a vegetarian lifestyle and eventually committing to a fully vegan diet.
His transition was unconventional, especially in a region where veganism remains a rarity. Yet, his influence extended beyond his personal choices. Swapping his fleet of luxury cars for an eco-friendly Tesla, Khalid also convinced his father, Prince Al Waleed, a prominent Saudi businessman, to give up meat. His advocacy extends far beyond his family, as he actively invests in innovative food technologies that promote sustainability.
Through his firm, KBW Ventures, Prince Khalid has backed forward-thinking startups like Upside Foods, a pioneer in cultivated meat technology, and Beyond Meat, a leading producer of plant-based alternatives. His investments are not just about business; they are part of a broader vision to make sustainable and ethical food choices more accessible in the Middle East. One of his latest ventures includes bringing Silicon Valley-style vegan tacos to the Gulf by supporting the expansion of Plant Power Fast Food into the region.
Beyond food, Khalid is committed to sustainable urban development. As a co-founder of Arada, a company dedicated to building smart cities in the UAE, he is pushing for clean energy solutions and environmentally conscious infrastructure. His goal is to position the Middle East as a leader in addressing global climate challenges and setting an example for sustainable innovation.
Prince Khalid’s mission is clear: to drive ethical progress, promote sustainability, and shift perceptions in a region deeply rooted in tradition. By championing plant-based alternatives and clean energy initiatives, he is paving the way for a greener, more conscious Middle East—one step at a time.
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