Furlan Marri: The First Major Arab Watch Brand Making Its Mark on the Global Stage
- Majid Alhusseini
- 1 day ago
- 4 min read
The world of haute horology has long been dominated by Swiss, French, and Japanese brands, with heritage and craftsmanship deeply embedded in their legacy. Yet, in recent years, a new contender has emerged, challenging conventions and reshaping perceptions—Furlan Marri, a watch brand that represents a pioneering moment for the Arab world in fine watchmaking. More than just an independent brand, Furlan Marri is the first major Emirati/Khaliji/Arab name to carve out its place in the international watch industry, proving that the Gulf region’s passion for luxury extends far beyond collecting timepieces—it is now creating them.
Furlan Marri is the brainchild of two visionaries: Andrea Furlan, an experienced Swiss designer and watchmaker, and Hamad Al Marri, a passionate collector and entrepreneur from the UAE. Together, they embarked on a mission to create a brand that would not only honor watchmaking’s rich heritage but also introduce an entirely new perspective—one influenced by Arabian artistry, culture, and an appreciation for intricate craftsmanship.
The name Furlan Marri encapsulates the unity of these two minds, merging Swiss watchmaking expertise with Arab ambition and entrepreneurial spirit. From the outset, the brand sought to offer something different: vintage-inspired, impeccably crafted timepieces that blend timeless aesthetics with contemporary precision. What makes this journey even more compelling is that it originates from a region more associated with acquiring luxury watches than producing them. In this sense, Furlan Marri is more than a brand—it is a movement.
At the heart of Furlan Marri lies a story of friendship. Hamad and Andrea’s partnership is not just one of business but of deep personal connection, built on trust and shared passion. When asked about their dynamic, Hamad remarked, “He was a friend who became a brother to me and then a partner.” This bond is the foundation upon which the brand is built, allowing them to navigate the challenges of the watch industry with resilience and a shared vision.
The watch industry is not an easy one to break into, especially for a brand without the backing of a centuries-old legacy. However, the duo embraced these challenges as fuel to push boundaries. Every decision—from design to sourcing materials to working with some of the most skilled artisans—has been meticulously considered to ensure that Furlan Marri stands among the finest in the industry.
Furlan Marri’s debut on the global watch scene was nothing short of spectacular. Unlike many brands that simply respond to market trends, Furlan Marri creates from a place of passion, storytelling, and reverence for craftsmanship. The brand's early collections captured the attention of serious collectors and enthusiasts alike, many of whom were drawn to its ability to blend nostalgia with modern sophistication.
For the Arab world, this success is more than just a business triumph—it is a statement. It signifies that the Gulf region, long known for its appreciation of high-end horology, is now an active player in the creation of luxury timepieces. Historically, Swiss manufacturers have catered to Gulf collectors, recognizing their keen eye for rarity and excellence. With Furlan Marri, this relationship has evolved—Arab creators are now shaping the narrative of global watchmaking, not just observing it.
One of the most compelling aspects of Furlan Marri is its attention to detail. As Hamad puts it, “I believe that in everything, even if it is inanimate and has been made with care, passion, precision, and love, you will find and feel a soul.” This philosophy is embedded in every watch the brand produces. Each timepiece is carefully designed, with elements such as case shape, lug curvature, dial composition, and finishing techniques executed to perfection. Every detail is meant to capture light, evoke emotion, and honor the artisans who have shaped the industry.
The brand’s motto, Made with care, thought for details, is not just a marketing slogan—it is the essence of what makes Furlan Marri special. Having had the privilege to witness their work firsthand, it is clear that their commitment to excellence is not mere rhetoric but a guiding principle.
What drives Furlan Marri forward is more than just creating beautiful watches; it is about building a lasting legacy. The values that define the brand—adaptability, heritage, and an obsession with detail—are the cornerstones that will shape its future.
Adaptability allows them to respond dynamically to an evolving market while remaining true to their vision. Heritage ensures that every timepiece is imbued with storytelling, connecting the past to the present. And attention to detail guarantees that Furlan Marri’s creations will continue to captivate collectors worldwide.
For the first time, an Arab watch brand has stepped onto the global stage and gained recognition not just for its unique origin, but for the quality and artistry it brings to the table. Furlan Marri is not just a watch brand—it is a beacon of possibility for the Gulf region’s burgeoning role in the luxury industry.
As collectors, enthusiasts, and industry veterans alike continue to appreciate the brand’s work, one thing is clear: this is just the beginning of a remarkable journey. The iceberg is much larger than what is visible at the surface, and Furlan Marri is poised to reveal even greater depths in the years to come.
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