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  • Writer's pictureMajid Alhusseini

GF Entertainment Takes Center Stage in Jeddah-Expanding to Saudi Arabia's Entertainment Scene

Updated: Nov 15, 2023


GF Entertainment is delighted to announce its expansion into the Middle East with the imminent opening of GF Entertainment Middle East (GFE Middle East).


The new outfit, in partnership with local expert Moaid Mahjoub plans to build on the company’s existing success - most notably securing international pop sensation Shaggy to perform at a private party at the LIV Golf Tournament in Jeddah - by offering more on-the-ground bespoke entertainment and event solutions for local partners, UHNW individuals and businesses. This initiative is the organic evolution of the company’s commitment to serving the region’s existing UHNW population and visitors, and then to align with Saudi Arabia’s tourism strategy surrounding such projects as Neom. With an already impressive portfolio of Middle Eastern clients, GFE Middle East is perfectly positioned to help strengthen and grow this emerging market. The plan is to build a core of UHNW entertainment expertise for the Gulf by providing counsel to the tourism board, and to delight both new and existing clients with a wealth of bespoke global entertainment options.


Spearheading the office in Jeddah, Saudi Arabia is the Honorary cultural ambassador for Saudi Arabia Moaid Mahjoub as Managing Partner & Chief Strategy Officer (CSO) for GF Entertainment Middle East. His commitment to helping grow the region is unrivalled. His local connections, and expertise has seen him lead on several projects that have led to expansion in the local market. Founder and Managing Director of GF Entertainment Ltd Emmanuel Akintunde is excited to be partnering with Mahjoub. ‘We have already worked on several successful projects together in the region, and we hope that with the opening of GFE Middle East it will serve to further cement our position in providing unrivalled service. Moaid shares my passion for creating unique and unforgettable experiences and together we can really build on what has already been achieved and surpass what is capable.’



Moaid Mahjoub comments ‘Emmanuel has already made quite an impression on the local market by producing some truly unforgettable experiences for both private and public events. His reputation in established UHNW markets such as Monaco is impressive and I am honored to be collaborating with him, and excited for what we can achieve in Saudi Arabia and indeed the GCC region as a whole.’


About GF Entertainment, GF Entertainment is a leading global luxury entertainment company specializing in providing unforgettable experiences for ultra-high-net-worth (UHNW) clients.

Founded in 2014, GF Entertainment quickly earned a reputation for being one of the most sought-after boutique entertainment companies in the world. Its reputation has been earnt by reliably providing clients with unforgettable entertainment experiences from all over the globe. From providing access to celebrity galas, VIP yacht parties, hard-to-get concert tickets and private performances to securing A-List artists or DJs, there is nothing they cannot arrange.


About Emmanuel Akintunde, Founder and Managing Director Emmanuel Akintunde London-based Emmanuel Akintunde is an award-winning serial entrepreneur and Managing Director of GF Entertainment, a boutique entertainment company providing A-list talent and access to invitation-only events to UHNWIs. He leverages his unrivalled connections in the entertainment industry to offer his clients the most spectacular acts and events on the planet. Originally trained as an actor, Emmanuel has transferred his skills, and indeed contacts to ensure his clients receive the best service.




About Moaid Mahjoub, Managing Partner & Chief Strategy Officer (CSO) at GF Entertainment Middle East Experienced professional with expertise in driving revenue growth. Over five years of experience developing innovative sales strategies, analysing business markets, and managing high-profile client relationships and adviser to Saudi Royal Family. In depth knowledge of sales partnerships, channel development and joint product marketing on global level. Built global teams that have brought several new products to market and generated over USD 50M in corporate revenues.


Moaid’s expertise in diplomacy has led him to successfully introduce international companies to the Saudi Arabian markets, promoting growth and expansion. He was also able to manage hospitality and real estate assets worth $200 million, a challenging task which he was able to manage thanks to his knowledge of international business. Being a tech savvy person, Moaid was able to expand sales channels by developing innovative web marketing strategies.



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