Meet Tasabeh Diab, a Sudanese model, blogger, and entrepreneur who made history in 2024 as the first Sudanese woman to compete in the Miss Global pageant. Born and raised in Khartoum, Sudan, her journey reflects Sudan's growing embrace of diversity. Based in Dubai, UAE, Tasabeh is a prominent social media influencer with over 300,000 Instagram and 700,000 TikTok followers. Alongside her successful career in real estate, she founded Bronze Beauty Cosmetics. Tasabeh holds a bachelor's degree in accounting, banking, and finance from the Sudan Academy for Banking and Financial Science. In this interview, Tasabeh talks how she started out on social media, being Sudan’s first Miss Global contestant and her cosmetics brand “Bronze Beauty”.
What was your first ever job?
I started working at the very early age of 14. I was living in Saudi Arabia and had good English in comparison to the community, so I started working as a private teacher and I was giving private English classes to college girls. After graduation, I came to Dubai and started working as an assistant accountant in a Real Estate company at the age of 22.
What was your first interaction with the world of fashion and beauty?
I always loved fashion and dressing nice, and I always believed in the saying "look good, feel good". Two years and a half ago, I made a TikTok video. It was my Eid outfit with some transitions. Since then, I got into social media and the Fashion Industry, it all came after that video two years ago.
What was your transition like going from working in Real estate to being a lifestyle influencer to winning a global beauty pageant?
I studied banking and finance and have been working in my field since the day of my graduation. Still, I always had that feeling that this is not where I wanted to be. I used to go to work watching influencers on social media while drinking my coffee in the morning, telling myself this is the life I want to create for myself. But I didn't know how or where to start from back then.
That was until I posted that video, and it opened doors for me in the social media field.
After that, I just started positing my daily routine along with my passion for traveling. I used to post traveling vlogs and here we are today with over 1M followers in total across social media platforms.
As for Miss Global, it was something else, I've always lived with a specific definition for beauty. When I applied, I wanted to break that definition and show every-single young women that she's beautiful no matter her skin color, background or age. We are all queens, just without a title and this what I was trying to communicate to my community. Especially that I'm breaking a huge sequence as the first Sudanese women to be in a global beauty pageant.
What made you want to launch Bronze Beauty?
For me, I like to enhance my natural beauty and not change who I am. I have African "curly hair" along with my eye problem, I can't see unless I wear glasses.
The idea started due to the fact that sometimes, I like to have a silky hair and most of the time, I don't know how to control my curly hair. I wanted to use something that can make dealing with my hair easier, but at the same time without changing my personality. This is when I started searching online and started communicating with the best hair brands to find the best product.
Same goes with the contact lenses. I wanted to get rid of wearing glasses all the time but at the same time have it with a natural eye color to enhance the beauty of our eyes. This is when I dropped my first contact lenses line. It had 3 colors, all natural and suites bronze and dark skin colors.
How did you feel when winning Miss Global Sudan?
I felt proud and that I was able to have a voice for all the Sudanese women as well as for my country of Sudan too. Especially because of the situation my country is going through at the moment.
I am the first Sudanese women to be on a global stage. This a huge responsibility and a lot to communicate to the world. Being able to deliver that message makes me really proud and gives me more courage to deliver more for my people.
How did the Sudanese community react to you being the first Sudanese woman to compete in the Miss Global Beauty Pageant?
I found all the love and support from my community, which gave me more strength and courage to make them really proud.
Being that you're a fashion influencer, what does fashion and clothing mean to you?
Fashion to me is a reflection of your spirit and personality, that's why I choose to wear colorful, full of life outfits to reflect my spirit and personality. I also believe that how you dress is how you feel about yourself, that's why you won't see me in one style, it's always depending on my mood.
Where do you see yourself in 10 years?
Since I was a kid, I always used to say that when I grew up, I wanted to create a name. I don't want Tasabeh Diab to be just a human being that lived and left life without a reflection.
This is what I have been working on for the past couple of years until I become Miss Sudan today.
I don't like to put long terms plans, but I can say that in 10 years, the name Tasabeh Diab will become a brand itself. I want to help my community to do better, and I want to deliver something valuable to every single human being that crosses my path in life. This how I feel alive and fulfilled.
From the time you started until now, what are the 3 most important things you've learned?
If you don't work hard for yourself and encourage yourself, no one will.
In life, we have only two options. Either we resist or act like we are resisting; quitting has no place in life, you only live once so do it well.
Finally, the most important thing I learned is, don't try to be anyone else but yourself. We are unique and come along once in a lifetime. Love yourself, encourage and compete with yourself to create the best version of yourself that you possibly can.
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