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  • How JoGis Independently Achieved Monumental Success as an Artist

    JoGis is a vibrant self-taught creative powerhouse that channels the electrifying energy of pop art and street art, infusing each piece with explosive color, diverse techniques, and captivating textures. hailing from Spain, JoGis takes his work to the next level by incorporating the most exclusive materials, making every creation an unparalleled collector's gem, bursting with individuality and unmatched flair. From mesmerizing canvas masterpieces to awe-inspiring sculptures, luxurious car transformations, and even bespoke furniture collections, JoGis does it all – and does it with a flair that's impossible to ignore. Whether it's revamping your living space or crafting the perfect ambiance for a chic restaurant, JoGis brings creativity and innovation to every project, leaving a trail of awe and inspiration in its wake. In this interview, we speak to JoGis about how he got into art, the work he did for the Qatar 2022 World Cup and much more. What was your first interaction with art and when did you know you wanted to do it for a living? It was like something magical. I've always been good at drawing and creating with different materials because I'm fascinated by exploring new textures. I created some large paintings for one of my offices. When I shared them on social media, art dealers from Japan fell in love with the paintings. We reached an agreement for the sale, and from there, I began to be known in the art world, and it continues to this day. How was it transitioning from being an athlete to an artist? And is there any skill you picked up as an athlete that helped you with your art career? I come from extreme sports, which unfortunately was not very lucrative, and I'm someone who doesn't like to limit myself at work. In the world of art, with discipline, it's an incredible job without limits. Undoubtedly, sports have been of great help. My level of discipline in my work is extreme; everyone who knows me knows this. I'm presented with enormous projects, and if I like them, I never say no. Sometimes, I even say yes and then figure out the formula, and the result is exceptional. I take it as a challenge, something that I'm passionate about. Which artists inspire you the most? Honestly, I don't draw inspiration from other artists. I always say I have a gift. I can find inspiration in a simple store, while traveling, at a friend's gathering, or from the most peculiar places. When I finish my collections, and there's great work in them, it amuses me that inspiration can come from something so simple sometimes. Which project of yours is your favorite so far and why? Honestly, it's very difficult to choose one because if I'm not passionate about it, I don't do it. But my sculptures, "JoGis Bear", and the world that has been created around them are magical and unsurpassable for me. When I see my own works, they exude peace, positivity, and great harmony, something to be appreciated in the world we live in today. When did you get your first paid gig as an artist, and what advice do you have for other artists looking to make a living off their creativity? Honestly, it was tough. I set up my first gallery before COVID, and it was a challenging time because we had invested a lot of money, and then we were idle for a year. But when the world opened up again, we started selling and working very hard to keep growing. One thing I learned is, if you want to go far, do not focus on the money. Put all your love and passion into what you do every day, be smart, and money will come. Since I've been working in the art world, I work for passion, not for money. I even have certain pieces that I value more than their price, and only a few buyers can access them. I want them to be in the best homes. It might sound a bit crazy, but I grow attached to my paintings as if they were humans. What made you want to set up your own gallery in Marbella, and how has that helped in your career as an artist? Marbella is a magnificent place to live; its climate and international people make this city addictive for me. People here also love us, and I think that's a big plus. As for setting up my own gallery, I wanted something as crazy as me, so I created my own gallery concept where I only exhibit my colorful art, filled with lights, special effects, and more. From there, we've made sure it's not a boring gallery. JoGis Art hosts presentations of international brands, showcases my new collections, and organizes parties for my friends to enjoy in a magical place. In summary, it has become a strategic meeting point where art and color enthusiasts can come together and enjoy the artist's unique space. What can you tell us about the work you did for the 2022 World Cup in Qatar? Honestly, the Emirate has always treated us very well, and they fell in love with my art for the Qatar project. They selected me to create a series of works that had a significant impact, and they were fascinated. I think in these countries, I can never say no to anything because I appreciate their professionalism and how they handle things with us. How did the opportunity come about, and what was the experience like for you? There's always a great responsibility; many people only see the end result, but to be there with these brands or governments, you have to be very responsible and do a good job. But one thing I enjoy is the seriousness in large projects, so I had an incredible experience, and not only that, but also how the country takes care of you, allowing us to get to know it in a spectacular way, thanks to its government. Who are 5 people/brands you aspire to collaborate with? Well, I'm not sure, but I definitely have some spectacular projects for the United Arab Emirates. We also work with many luxury car brands because I'm passionate about cars. What I do look for is collaborating with brands that have certain values. From the beginning of your journey until now, what are the 3 most important things you've learned? I have always believed in myself and have a lot of faith in my discipline. I never want to stay in my comfort zone; spectacular things are always outside of it. Having a team to trust and being able to grow without limits is crucial. Check out JoGi's Instagram here. Check out JoGi's Website here. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • From London's Grime Scene to Saudi Arabia's Renaissance, An Insight into Rozan Ahmed's Magnificent Creative Journey

    Rozan is a multifaceted individual whose expertise spans communications, strategic advising, cultural diplomacy, and activism. With a firm belief in the power of self-expression, she has reshaped perceptions and influenced entire markets throughout her career. Remarkably, Razan achieved significant milestones at a young age. By 21, she was the youngest appointed editor in British publishing, and by 28, she was recognized as a Young Global Leader. Despite her impressive accolades, her focus remains steadfast on addressing global challenges through a blend of entrepreneurship, philanthropy, and innovative programming. Razan serves as a beacon of inspiration for aspiring entrepreneurs across the UK, Africa, and Arabia, embodying resilience and leadership in her endeavors. As an ambassador and advocate for the arts, she champions social change, youth development, mental well-being, and the promotion of local creativity as a national priority. Continuously shaping what she terms a worldwide "African renaissance," Razan's contributions leave an indelible mark on the global stage, inspiring others to strive for positive change and cultural enrichment. In this interview we speak to Razan about her beginnings, her advisory with the UN, her relationship with Dr.Sebi, her early contribution to Saudi Arabia's renaissance and much more. What was your first ever job? A street team member for the overall BMG Entertainment conglomerate in London - at the age of 15 LOL. Can you explain what a ‘street team’ is for the people who don’t know? Basically, we were a hand-picked group of very ambitious kids working in the promotions department of BMG - which at the time was home to a number of labels such as Arista and RCA. Our roster of talent was huge and brilliant. I couldn’t believe I was working with the stars I grew up idolizing, and also learning from executives who were the literal engineers of my youth's soundtrack. Every chosen street teamer was like a baby powerhouse. We knew (very intelligently) how to generate ‘cool’. We knew all the best DJs and had them on speed dial, all the events, fashion trends, community centers, festivals, magazines, and everything else surrounding the cultivation of mass appeal. We believed in A&R. We understood guidance. We knew how to take a (good) artist, genre or record and blow it up within an avenue of critical acceptance most BMG staff had no clue about: young people. It was the best first job a girl like me could have because it allowed for wider experimentation. I had no idea what I wanted to be in life. It was just this passionate love and curiosity for the arts, music, fashion, and the rooted cultural landscapes that make (and present) us. I was a catalyst well ahead of my time, I knew that, and I appreciated the opportunity to explore all forms of creative strategy, expression, curation and direction. I started writing then too and soon became the youngest appointed editor in British publishing. I felt it was time we created equilibrium between American talent and what we as Brits were making musically. That was the basis of my editorial mission at RWD magazine. Strategic storytelling, fashioning and SHAPING is where that equilibrium begins. Being that you moved from place to place in your younger years, going from Sudan to Kuwait to Egypt and finally settling in the UK, how did that experience shape the person you are today? There are pros and cons to a life of movement. I’ve learned the power of flexibility, what it takes to rapidly readjust to pretty much any environment… I’ve also had to cope with devastating wars more than the average person, which helped me understand a much larger - truer - spectrum of humanity. How terrible we can be, but also how incredible we are. You’re one of the history-makers in breaking London’s 'Grime’ scene through your work with RWD and the early use of a social media, can you take us through the most important factors that helped make Grime a household genre? First, grime was good. At the time it didn’t even have a name. It was a super definitive GREAT sound that everyone got into quickly. It spoke to us as Londoners very loudly. That’s the only lasting factor at the end of day… being unavoidably good. What made grime household was a smart combination of editorial relativity, artist development, taking advantage of the growing internet and just, straight up invasion. We really didn’t care. No matter the blocks we bust through them all - together. Grime was really more of a movement in its beginning era, and that unison gave us power. The music took from everywhere to formulate its vibe… there were elements of jungle, crunk, dub, garage, reggae and hip hop. For the first time in our generation, we created, pioneered and made our name as people of color from the UK. It was and still is a monumental mark on the industry. Similarly to the explosion of Afro beats, I was there as the first and only women to write, curate and globalize our powerful story. What is your favorite project you ever worked on and why? Can’t pick a favorite. When you’re a catalyst you’re a natural multi-disciplinarian. All your varying works come together as one hegemonic impact. Witnessing success in the African and Arabian regions and catapulting CCI through monumental moments of exchange have been particular standouts. The Museum of the Future in Dubai, fashion, music and sports in Saudi Arabia. Creativity and diplomacy in Kenya and Nigeria. The Magic drive (@themagicdrive) is my way of giving back and I cherish our work there too. I also love the power of conversational convening, curating, connecting, speaking and driving the honest dialogue necessary for genuine development. I’m a whole institution in one intensely layered human and recognize the audacity of my vision. I see it all come to life everyday. Being that you’ve worked with, advised and represented several government entities and organizations such as the UN, what role do you believe art, culture, and creativity play in creating peace between nations? Every role. I coined the acronym ‘CCI’ as a means to legitimize and better economize what we’ve been forced to understand as secondary for a reason. I argue that our power isn’t ‘soft’ for a reason. I am (amongst many things) a cultural diplomat and sought after advisor for a reason. As creative and cultural practitioners we are the keepers of emotion, the attitude rulers, the energy makers. The best thinkers and connectors when it comes to human understanding, and connection. The genuinely heartfelt storytellers that essentially paint the most important introductory picture of any given nation. I see nothing more vital in peacebuilding than matters of the heart either. All of which, we (often painfully) are responsible for. Wherever you see me musing just know that the best of that beautiful place, person or project is about to be revealed, authentically and epically. From launching the Middle East’s international boxing stage in Riyadh, to editing the Kingdom’s first female super hero comic book series, fashion mentorship, music and tourism development and defining a new cultural expression, you have played an integral part in Saudi Arabia's renaissance over the past 10 years. From your point of view, how has Saudi changed, and where do you see it going in the future? That’s a complicated answer but I’ll do my best to simplify… in short Saudi has actionably (and finally) realized its OWN potential. I remember meeting friends from the Kingdom who lived in London or LA, and they always used to say they were “never going back”. They wondered why I argued and encouraged a return to build new ecosystems around a more localized ID. They hated their own home. They couldn’t see what I saw and didn’t understand what I believed in. This is something I’m used to because I’m always ahead of the game. Pioneering is generally a lonely place. Today, a lot of them have said I was right, and show so much gratitude for planting these reorienting ideas. Many moved back and are now dedicated to Saudi’s whopping growth as an international destination. The brain gain is real, and this is definitely a massive achievement. Domesticating appreciation and taking the time to really build on what it means to be “Saudi” (just as we need to do across the African continent) is what I’d like to see more of. You’ve cultivated a friendship with the late great Dr.Sebi, how did that relationship come about and what are the most important things you’ve learned from him? I went to his village in Honduras and ended up living there for almost a year. We grew close immediately. He trusted me, and because he was burned by a lot of people including his own family, trust was a golden rarity for him. I learned so much from this legendary man. He became a second father and I used to spend hours every day listening to his thoughts and memories. He used to say I reminded him of Left eye [from the legendary girl group TLC] and believed in my ability to share his legacy. Just buy my book to find out more. It’s all too profound to detail this way. (Releasing it Later this year. Announcements will be made on rozanahmed.com - inshallah :) Through your advisory “Africanism,” you’ve dominated growth in the fashion and arts industries in Africa too. What can you tell us about this rising sector in the continent, the best projects you’ve worked on and where you see the fashion industry in Africa going? Watch my Business of Fashion (BOF) keynote on YouTube…  it’s a 20-minute breakdown answering this question perfectly. Where do you see yourself in 10 years? I’m really into family dynasty these days and creating a domestic empire. Coat of arms and pinkie rings... hosting the best dinners so hubby can close his deals in the most chic and nourishing energy. I’ve always been a bit of a mob wife to be honest, except I’m stupendously single. Nothing is more fulfilling in my opinion than building a lavish family, and home. Let’s hope I’m doing exactly that over the next decade. From the beginning of your journey until now, what are the 3 most important things you’ve learned? 1. Grace is the goal. Knowing and choosing grace is how life can be managed in the best way. 2. Mediocrity is celebrated more than anything right now, but guys… never underestimate the desperation for merit - regardless of what’s being forced as ‘popular’. Our social lens is clearing, the global south is winning, and genuine greatness is what ALWAYS lasts. Every time. Stick to being a good person. Excellent at all that you do. That’s legacy. That’s timeless. Nothing else. 3. Peace is everything. It’s key to life and essential for business. Crucial actually. We should all be advocates for peace and I say that as an order. Don’t ever think war elsewhere won’t affect you directly. It will, and it does. Click here to visit Rozan's website Click Here to connect with Rozan on Instagram Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • 10 Arab Jewelry Brands You Need to Shop From in 2024

    In recent years, the world has witnessed a remarkable resurgence of interest in Arab jewelry brands. These brands, steeped in rich cultural heritage and exquisite craftsmanship, have been captivating audiences globally with their unique designs and innovative approaches. As we step into 2024, let's explore 10 Arab jewelry brands that are set to make waves in the industry and deserve your attention. Jalina.Lu Jalina Lu stands as a testament to the visionary creativity of Saudi designer Jalila Nayil, whose keen eye for design consistently breathes life into her projects, each one exuding a unique and elegant allure. Rooted in a profound passion for art, design, and personal well-being, Jalila's journey to success is a testament to her dedication and multidisciplinary approach. The genesis of Jalina Lu emerged as a form of self-care, serving as a powerful outlet for Jalila's mental health journey. Through the therapeutic canvas of fashion design, she found solace, channeling her attention and energy into creating pieces with profound significance and empowering value. Her collection of earrings, bangles, rings, and more serves as a tangible manifestation of her battles with anxiety and depression, each piece infused with a sentimentality that transcends mere adornment. Wearing a creation from Jalina Lu isn't just accessorizing; it's embracing a chapter from a compelling narrative meticulously crafted by Jalila Nayil. Her everyday jewelry resonates with emotion, instilling a sense of confidence and liberation, encouraging individuals to express themselves authentically. Each piece invites wearers to embrace their true selves with grace and elegance, celebrating the inherent beauty that lies within. Limited Time Offer: Special Offer for VSNRY Magazine Readers, use code "VSNRY" with Jalina.Lu to get 10% off. Azza Fahmy Azza Fahmy, the renowned Egyptian jewelry designer, is celebrated for her stunning and innovative pieces. Infused with Arab and Islamic influences, her collections are known for their creativity and beauty. Recently, the brand collaborated with the French Fashion House Balmain to create the Eyec of Horus Bustier. Having been a fixture in Egypt for many years, Azza Fahmy's brand has expanded internationally, gracing celebrities like Souad Hosney. Additionally, The Design Studio by Azza Fahmy stands as Egypt's inaugural professional jewelry-making school, further cementing the brand's legacy. Tamarzizt This brand seamlessly integrates geometric patterns with North African-inspired motifs, resulting in contemporary yet romantic jewelry. Designer Oumaima Tamarzizt finds inspiration in her Tunisian roots, modern architectural elements, contemporary art, and journeys to India. Shamsa Alabbar Shamsa Alabbar, a Dubai-based fine jewelry designer and founder of her namesake brand, draws inspiration from Arabic typography and her background in graphic design. Her designs transform Arabic calligraphy into geometric shapes, showcased elegantly in her earrings, necklaces, bracelets, and rings. Jwaher Jewels Jwaher Jewels, a Saudi brand, uniquely celebrates Saudi culture and heritage through its creations. Their standout piece, a recreation of the Saudi map, propelled the brand to prominence, distinguishing it from other jewelers. Fabula Fabula, derived from the Latin word for "story," encapsulates narratives of love, devotion, and beauty within each precious gem. Founded by Darine, a 30-year-old Palestinian, and Saada, a 28-year-old Syrian, both born and raised in Abu Dhabi, the brand's mission is to share this timeless beauty worldwide, infusing every occasion with unmatched glamour. Jude Benhalim Established in 2011, Jude Benhalim is a fashion jewelry brand bridging East and West, appealing to the bold yet feminine, blending tradition with modernity, and balancing delicacy with strength. Jude Benhalim's designs incorporate architectural elements, abstract shapes, and bold patterns, realized through a fusion of materials and concepts. The brand is founded on the belief that art and sustainability can coexist harmoniously. Embracing recycling and reusing practices, Jude Benhalim Jewelry ensures that no materials go to waste, reflecting its commitment to sustainability. Noudar Noudar, derived from the ancient Arabic word for gold, embodies the vision of Noor Ali Hussain Alfardan, founder and designer of Noudar Jewels. Combining influences from Arabian civilization's timeless treasures with a modernist approach to luxury jewelry, Noudar pieces exude sophistication.Inspired by the noble heritage of Arabic and Islamic culture, this collection showcases Omani patterns reminiscent of mosaics and Henna designs, resulting in daring yet romantic jewelry for the modern woman. Noor's passion for watches and horological mechanisms deeply influences Noudar's designs, emphasizing craftsmanship to enhance comfort, movement, and flexibility in her creations. Having started designing jewelry in childhood, Noor launched Noudar in 2012. She believes that among the new fine jewelry brands emerging, those owned by women are thriving. Recently, she was recognized as one of the 20 most influential women in the industry by Arabian Watches and Jewelry Magazine. Bil Arabi Launched in 2006, Bil Arabi epitomizes modernity, infusing introspective messages and deep meaning into captivating jewelry for all generations. Each creation embodies true craftsmanship, celebrating individualism through versatile designs. With its reimagined calligraphic shapes and forms, Bil Arabi stands out as one of the most dynamic brands emerging from the Middle East, pushing boundaries and exploring new horizons in the jewelry scene. By merging artistic alphabetic letter movement with intricate design concepts, the brand ensures memorable moments for its wearers. L’Atelier Nawbar Founded in 1891 in Beirut, Lebanon, L’Atelier Nawbar is a jewelry brand renowned for crafting intricate and delicate designs that symbolize love, beauty, heritage, and spirit. Across four generations, the legacy of creating meaningful jewelry has endured, standing the test of time. With over 120 years of experience, L’Atelier Nawbar has mastered the art of craftsmanship and tradition while remaining relevant in a modern context. Dedicated to offering contemporary tributes to heritage, L’Atelier Nawbar inspires dreams with its timeless creations. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

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