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In recent years, the global music scene has witnessed a remarkable surge in the prominence of Arab DJs, who are breaking barriers, redefining genres, and captivating audiences worldwide. From dominating festival stages to gracing the decks of renowned clubs, these talented individuals are leaving an indelible mark on the international music landscape. Here are 10 Arab DJs making waves internationally that you should keep an eye on in 2024: Cosmicat Hailing from Saudi Arabia, Nouf Sufyani, also known as Cosmicat, is widely recognized as the Kingdom's pioneering female DJ and producer. With her innovative approach and trailblazing spirit, she has played a pivotal role in advocating for inclusivity within the industry, opening doors for countless other women to follow in her footsteps. A self-taught virtuoso, Cosmicat's musical journey is a fusion of her love for electronic music and the diverse sounds that have shaped her upbringing – from pop and disco to R&B and hip-hop. On stage, she captivates audiences with her dynamic performances, seamlessly blending vocal riffs and samples from the '90s and early 2000s with techno beats to create a bold yet melodic experience that resonates with crowds far and wide. Cosmicat's rise to prominence not only showcases her undeniable talent but also serves as an inspiration for aspiring artists everywhere, proving that with passion, dedication, and perseverance, anything is possible in the world of music. Bedouin Meet Bedouin, the Brooklyn-based duo comprised of Egyptian Rami Abousabe and Jordanian Tamer Malki. Since their debut in 2014, they've been on a mission to infuse their Arab heritage into their music and share it with the world. Their signature deep house grooves carry an unmistakable oriental flavor, whether produced collaboratively or through Tamer's solo work. With their unique blend of traditional influences and contemporary sounds, Bedouin is making waves in the dance music scene, quickly establishing themselves as a force to be reckoned with. Through their captivating rhythms and cultural resonance, they're bridging cultures and captivating audiences worldwide. Keep an eye on Bedouin as they continue to push boundaries and leave their mark on the global music landscape. Jack Sleiman Jack Sleiman, an iconic figure and award-winning DJ, has left an indelible mark on Beirut's vibrant clubbing scene, a testament to his unparalleled talent and dedication. Collaborating with industry giants such as Sean Kingston and Karl Wolf, his feel-good track 'Remember' became a summer anthem in 2019, further solidifying his status as a musical legend. Beyond his prowess behind the decks, Jack is also a skilled producer and sought-after radio host, effortlessly captivating audiences with his infectious energy and magnetic charisma. Whether he's spinning tracks at SKY 2.0 DXB or collaborating with top artists, Jack Sleiman continues to push boundaries and redefine the sound of modern club culture. With his innate coolness and boundless creativity, Jack Sleiman is more than just a DJ – he's a cultural icon, inspiring countless music enthusiasts to dance, celebrate, and embrace the joy of music. Basil Al Hadi Well before he established himself as one of the most sought-after DJs, songwriters and producers in the UAE, Kuwaiti-born Basil Al-Hadi (stage name: Karrouhat), started his music career as the lead singer of a reggae band. Those early influences proved pivotal; these days he blends international reggae hits with classic Arab tunes to crowd-pleasing effect. A true champion of Arab music and an ardent advocate for bringing it into the mainstream, Al Hadi is well known for his creative vision, unique style and fashion nous (he has appeared on the catwalk at Paris Fashion Week and starred in campaigns for Burberry). His infectious energy and original sound mean that he continues to be not just one of the most reliable party-starting spinners around, but a DJ that will keep the people moving all night long. Dina Dina Khashan, better known as DJ DINA, has firmly established herself as a prominent figure in Cairo's electronic music scene. Her name frequently graces line-ups across the city, testament to her undeniable talent and growing influence. Having cultivated her passion for techno while in Toronto, DINA began her own journey as a performer before returning to Egypt to immerse herself in the country's burgeoning electronic music community. Known for her dark beats and intense sets, DINA's performances are a captivating experience not to be missed. With her electrifying presence and unique sound, DINA has carved out a distinct niche within Cairo's vibrant music landscape, captivating audiences with her unparalleled energy and infectious enthusiasm for techno. Whether you're a seasoned techno enthusiast or simply looking for an unforgettable night out, DINA's sets promise an exhilarating journey into the heart of electronic music. Ahmed Spins Ahmed Spins, a rising DJ and Producer hailing from Casablanca, is on a mission to elevate Morocco's presence in the global music scene. With a firm belief that music has the power to transcend boundaries and unite people, Ahmed aims to showcase the rich cultural tapestry of his homeland to the world. Having recently performed sets in diverse locales such as New York, Lebanon, South Africa, and Egypt, Ahmed has experienced firsthand the transformative effect of music on audiences worldwide. His passion for music and its ability to foster global connections ignited at an early age, influenced by his older cousin and the burgeoning electronic music scene in North Africa and the Arab world. One of Ahmed's standout tracks, "Anchor Point," featuring Ghanaian artist Stevo Atambire, epitomizes his vision of unity through music. Since its release in 2022, "Anchor Point" has captivated over 20 million Spotify listeners with its infectious beat and Atambire's powerful vocals. Through its mesmerizing sound, the track transcends cultural and linguistic barriers, transporting listeners to a realm of unity and positivity. DJ Viva DJ Viva, a Canadian-Saudi music producer and professional DJ, is based in Saudi Arabia and has a deep passion for entertainment, especially music. Additionally, she is an aerial arts performer and trainer. She has performed live at numerous events, including AnghamiLab Riyadh, the Etro Launch in Riyadh, MDLBEAST Soundstorm 2023 and BaladBeast 2023, Freaks of Nature Querencia, WWE Night of Champions, AlUla Skies Festival, and as a resident DJ at City Walk. Other notable performances include MDL Beast 2022, Balad Beast 2022, Freaks of Nature 2022, Chanel, Versace, Les Plages Electronique in Cannes, MDLBeast 2021, the Red Sea Film Festival, and the Riyadh Season Opening Parade. Recently, DJ Viva released her EP “Velvet Electricity” under MDL Beast Records and is preparing to release “Dark Angel” with MDL Beast Maestro. In addition to her music career, she is a co-founder and partner at 7Zenith Business Consultancy, which oversees EntertainmenTen and Sensation Art Gallery. She holds an MBA and is ABD in a PhD in Organizational Development. Furthermore, she owns Viva Cosmetics, available online and in stores, and VivaConcepts. Tala Hailing from Beirut, Tala, also known as Tala Mortada, has cemented her status as a prominent figure in the region's electronic music landscape. As a mainstay of the local scene, she has garnered widespread recognition, including a feature on the esteemed Boiler Room platform several years ago. With her signature clean and crisp sets, Tala captivates audiences with punchy and vibrant performances that strike the perfect balance between energy and control. Regularly gracing the decks in Dubai and Beirut, Tala's popularity extends beyond the region, with occasional appearances in international venues. Her growing acclaim is a testament to her unwavering dedication to her craft and her ability to captivate audiences with her infectious energy and impeccable sound. Tala's rise to prominence marks her as a standout talent in the electronic music scene, with her distinct style and magnetic presence leaving a lasting impression wherever she goes. Saif & Sound Meet 'Saif and Sound,' an acclaimed DJ and revered personality in the Middle East entertainment scene. Renowned for his exceptional talent and captivating performances, Saif has left an indelible mark on some of the region's most prestigious events. Saif's journey began as a record-breaking radio host, making waves as the youngest host at the age of 19. Over seven years, he mesmerized millions of listeners on 104.8 Channel 4, 104.1, and 100.5 Radio 1 with his unique style, delivering the best music, tackling controversial topics, and interviewing A-list celebrities including Rita Ora, Sean Paul, French Montana, and more. Beyond the airwaves, Saif has graced the stage of numerous iconic events, including the FIFA Club World Cup, AFC Asian Cup, Abu Dhabi F1 Grand Prix, and Beats on the Beach alongside renowned artists like J. Cole and Travis Scott. His reputation as a standout performer has led him to open for global superstars such as Coldplay, Katy Perry, and Nicki Minaj. Saif's passion for entertaining extends beyond music festivals to hosting prestigious events like the Sharjah Entrepreneurship Festival and the ITU World Triathlon. With his ability to command a crowd and create unforgettable experiences, Saif continues to leave an indelible mark on the Middle East entertainment landscape. DJ Kaboo Enter the realm of DJ Kaboo, a multifaceted DJ/Producer whose prowess knows no bounds in the Middle Eastern music scene. Known as the "Arab Trap King," DJ Kaboo has solidified his status among the industry's elite through his commanding presence at festivals, concerts, and the vibrant nightlife of Dubai and the Middle East. Touring the globe with his distinctive Electronic Middle Eastern sound, DJ Kaboo has captivated audiences worldwide. His groundbreaking achievement as the first Arab producer to feature tracks in a Marvel cinematic production, specifically Marvel's 2022 hit TV series Moon Knight, has propelled him into the international spotlight. His tracks have soared up the global music streaming charts, garnering widespread acclaim seemingly overnight. DJ Kaboo's journey to success was further bolstered when he was crowned Pioneer's Middle East Champion DJ in 2013, solidifying his position as a force to be reckoned with in the industry. From there, he has had the privilege of DJing for internationally renowned artists such as Drake, Rihanna, and Arab superstar Mohamed Ramadan. Notable highlights include serving as the official DJ for Rihanna's Fenty Dubai Launch party in 2018 and becoming Mohamed Ramadan's official DJ in 2021. With each milestone, DJ Kaboo's presence in the region's music scene continues to grow, undeniable and unstoppable. As one of the rising stars in the industry, he remains poised to leave an indelible mark on the global stage. 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In the face of adversity, creativity emerges as a powerful force for resilience and resistance. Across Palestine, a new generation of artists, musicians, writers, and activists are harnessing their talents to amplify the Palestinian struggle for justice and liberation. From the bustling streets of Gaza to the vibrant communities of Ramallah, these individuals are weaving narratives of resilience, identity, and hope through their creative expressions. In this article, we shine a spotlight on eight Palestinian creatives who are not only keeping the flame of resistance alive but also shaping the future of Palestinian art and activism. Through their innovative work and unwavering dedication, they are reclaiming narratives, challenging stereotypes, and inspiring solidarity both within Palestine and around the world. Here are 9 of the voices of resilience and creativity that continue to drive the Palestinian struggle forward. Saint Levant Marwan Abdelhamid, also known as Saint Levant, was born in Jerusalem amidst the turmoil of the Second Intifada. His unique background includes a French-Algerian mother and a Serbian-Palestinian father, shaping his diverse cultural identity. Spending a significant part of his childhood in Gaza, he draws profound inspiration from this period, reflected in his debut EP, "From Gaza with Love." Blending elements of traditional Arabic music with R&B and hip-hop influences, Saint Levant embraces the rich tapestry of his cultural heritage and amplifies the voices of the Arab community worldwide, as well as the Palestinian struggle. His multilingual approach, with songs written in Arabic, French, and English, resonates with audiences globally, showcasing the universality of his message. In his latest release, "Deira," Saint Levant paints a vivid picture of a hotel overlooking the sea in Al-Rimal, Gaza City—a poignant homage to his upbringing and the architectural legacy of his father, an esteemed architect and entrepreneur. Through his music, Saint Levant invites listeners on a journey that transcends borders, bridging cultures, and advocating for unity and understanding amidst adversity. Sliman Mansour Sliman Mansour is a renowned Palestinian artist celebrated for his resolute stance against enduring military occupation. Born in 1947, Mansour's upbringing in Birzeit, Bethlehem, and Jerusalem profoundly influenced his artistic journey. The events of 1967, marking the occupation of the West Bank and Jerusalem, further fueled his dedication to portraying the Palestinian struggle through his art. Drawing from Palestinian life, culture, and history, Mansour crafts powerful narratives of resilience and connection to the land. His work serves as a poignant reflection of the Palestinian experience, encapsulating themes of loss, resistance, and hope. Through symbols like orange and olive trees, traditional dress, and iconic landmarks, Mansour captures the essence of Palestinian identity and the longing for a homeland. His art stands as a testament to the unwavering spirit of the Palestinian people amidst adversity. MC Abdul Abdel-Rahman Al-Shantti, better known as MC Abdul or MCA Abdul, is a Palestinian rapper hailing from Gaza. He rose to prominence with a powerful rap performance about freedom in front of his school, which garnered hundreds of thousands of views on social media platforms. His songs "Shouting At The Wall" and "Palestine" have amassed over 2.1 million and 1.5 million views respectively on YouTube, as of December 2023. In 2020, Al-Shantti used his platform to advocate for Palestinian families affected by bombings in Gaza, releasing the impactful song "Shouting at the Wall". This caught the attention of the renowned record label Empire. Reflecting on the significance of his craft, MC Abdul emphasized the therapeutic power of rapping during challenging times, stating, "The power that I have in my pen when I’m writing, I am unstoppable. The microphone is the only escape possible." In 2022, he made a significant milestone by performing at his first concert as part of the FIFA World Cup festivities in Qatar. Continuing his trajectory, MC Abdul collaborated with Saint Levant on the single "Deira" in 2024, which has garnered over 2.5 million streams on Spotify and 2.9 million views on its music video on YouTube. Hadil Al-Safadi Hadil Al-Safadi, a Palestinian artist hailing from Safad, has spent her life in the diaspora, using her art as a potent tool for advocating human rights and social justice, particularly for the Palestinian cause. Although born and raised in exile, Hadil's passion for her homeland shines through her vibrant digital drawings, which she has embraced as her primary medium. Despite never setting foot in Palestine, Hadil's artwork serves as a poignant homage to her ancestral land, reflecting her deep-seated longing and connection. Her dedication to the Palestinian cause is rooted in a fervent desire to reclaim the narrative and shed light on the realities of apartheid. As a self-proclaimed storyteller, Hadil sees herself as a conduit for raising awareness about the Palestinian experience, culture, and heritage, striving to convey the truth to a global audience. Daboor Daboor, a true Palestinian rapper at heart, burst onto the music scene with his debut single "Liter Black" in 2020, garnering widespread acclaim and enthusiastic support from fans and critics alike. With a distinctive style and raw talent, Daboor swiftly established himself as a formidable presence in the rap scene, leading to his signing with BLTNM Records. In his music, Daboor fearlessly confronts the harsh realities of the occupation, with his lyrics serving as a powerful commentary on the violence and oppression faced by Palestinians. His delivery, marked by sharp bursts of staccato, mirrors the intensity and brutality of the subject matter he addresses. Through his artistry, Daboor amplifies the voices of his people and sheds light on their struggles, solidifying his position as a voice for change within the rap community and beyond. Bint Quds Bint Quds, an artist of Palestinian and Danish heritage based in Denmark, has carved out a niche for herself with her unique artistic expression. Drawing inspiration from her Palestinian roots, she infuses her artwork with elements of culture, heritage, and identity. Through her online store, Bint Quds offers a range of products featuring her original designs, including canvas bags, stickers, and t-shirts. Each item serves as a canvas for her artistic vision, allowing customers to carry a piece of Palestine with them wherever they go. With her art, Bint Quds not only celebrates her cultural heritage but also spreads awareness and appreciation for Palestinian identity and history to a global audience. Shirien Damra Shirien Damra, hailing from a working-class Palestinian refugee family in Chicago, has built a multifaceted career as an illustrator and designer while residing in the United States. Her acclaimed portfolio is distinguished by its focus on pressing social justice issues, including the Black Lives Matter movement, Stop Asian Hate, and other vital causes. Damra's work serves as a powerful form of advocacy, amplifying the voices of marginalized communities and shedding light on systemic injustices. With her compelling illustrations, she sparks conversations, challenges perceptions, and fosters empathy and understanding among audiences worldwide. Through her art, Damra continues to be a driving force for change and a beacon of solidarity in the fight for justice and equality. Narmeen Hamadeh Narmeen Hamadeh, born to Palestinian parents in Riyadh, has emerged as a notable illustrator with a mission to imbue her work with themes of culture, activism, and beauty. Drawing inspiration from her Palestinian heritage, Hamadeh crafts a distinctive aesthetic that celebrates Palestinian colloquialisms and resonates with the experiences of third-culture kids. Through her illustrations, Hamadeh pays heartfelt homage to the rich tapestry of Palestinian culture, infusing her work with a sense of pride and identity. Her art serves as a bridge between generations, preserving and honoring the traditions of her ancestors while also reflecting the complexities of contemporary life. With each stroke of her pen, Hamadeh captures the essence of Palestinian identity and shares it with the world, forging connections and fostering understanding across borders. Shabjdeed From the bustling streets of Kufr Aqab, Palestine, emerged a talent known as Abu Othaina. With his controversial perspectives and raw talent, he made an immediate impact on the Palestinian rap scene. Adopting the alter-ego Shabjdeed, his debut track garnered attention and piqued the interest of Al Nather, a prominent local producer. Collaborating closely, Shabjdeed and Al Nather solidified their artistic vision, giving rise to a distinctive style that quickly gained popularity in the region. Their fusion of dark hip-hop and trap elements, characterized by Shabjdeed's nihilistic and introspective delivery and Al Nather's vibrant, rhythmic instrumentals, carved out a unique niche in the Palestinian music landscape. Together, they became one of the most influential acts in the region, leaving an indelible mark on the contemporary rap scene. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In recent years, Saudi Arabia has witnessed a remarkable transformation in its socio-economic landscape, with women playing an increasingly pivotal role in driving the Kingdom's business sector forward. From entrepreneurship to corporate leadership, Saudi businesswomen have been breaking barriers, shattering stereotypes, and making significant contributions to the country's economy. As we step into 2024, it's essential to acknowledge and celebrate the achievements of these trailblazing women who are not only making waves locally but also gaining international recognition. Here are eight Saudi businesswomen that everyone should keep an eye on in 2024 Fatima Batook Women in Saudi Arabia now have the opportunity to access gyms once again, thanks to the determined efforts of Fatima Batook. In the past, the country had women-only gyms, but due to a lack of a legal framework for issuing licenses specifically for such centers, they were classified as health or beauty centers, leading to their closure. Fatima Batook, a sports pioneer in Saudi Arabia, took matters into her own hands after the closure of these gyms. She started by setting up an unlicensed mini gym on a squash court in her compound, offering Spinning classes to her former gemmates who were affected by the closures. Batook's proactive approach caught the attention of the government, leading to her invitation to join the Young Saudi Businesswomen of Eastern Province association in 2013. This connection eventually resulted in the approval to open women-only gyms officially. In March 2015, Batook launched her first official women-only gym, Studio 55 in AlKhobar, marking a significant milestone in her advocacy for women's fitness in Saudi Arabia. Even before Studio 55, Batook had already established herself as an entrepreneur by launching Tima Love Life in 2012, a sports apparel line tailored to Saudi women's needs. Her clothing line, manufactured in Brazil, was made available both online and through select stores in Riyadh and Dhahran, catering to the growing demand for fitness-related products among Saudi women. Aseel Al-Hammad Aseel Al Hamad is a prominent figure in Saudi Arabia's motorsport realm, known for her impactful advocacy and trailblazing role as a female driver. Her impressive career includes groundbreaking achievements like being the first Saudi woman to drive in F1 and holding the distinction of being the inaugural female Board Member at the Saudi Automobile & Motorcycle Federation. Additionally, she is actively involved as a member and the Saudi Arabia Representative at the FIA Women in Motorsports Commission. Apart from her accomplishments in motorsports, Aseel is also a professional interior designer engineer and a successful entrepreneur in the design industry. She founded and currently manages IDEGREE DESIGN, an award-winning interior design studio based in Riyadh, showcasing her diverse talents and entrepreneurial spirit. In 2023, Aseel expanded her endeavors by co-founding STEER Tourism Company, which specializes in organizing luxury supercar tours across the Kingdom. Her expertise and contributions were further recognized with her appointment as a Judge at the prestigious Women’s World Car of the Year Award. Beyond her professional achievements, Aseel actively mentors aspiring professionals in Saudi Arabia, serving as a symbol of female empowerment and embodying the principles of the Saudi 2030 Vision for leadership and positive change. Aseel's influence and achievements were celebrated during the 2022 Saudi Games, where she was honored with the role of carrying the Saudi Olympic flag during the opening ceremony, alongside esteemed former Olympic champions from the country. Furthermore, her collaboration with Abbi Pulling in March 2022 marked a historic milestone as they became the first women to drive F1 cars in Saudi Arabia, signaling a significant step forward in the nation's motorsport landscape. Nassiba Hafiz Nasiba Hafiz embodies the creative vision behind her eponymous brand, showcasing her vibrant style and deep passion for fashion. Armed with a degree in fashion photography and styling from the London School of Fashion, Hafiz launched her brand in 2012, gaining global recognition with collections available from Los Angeles to Dubai. She is the daughter of the late and esteemed Saudi Arabian publisher Hisham Hafiz, inheriting a legacy of creativity and innovation. Hafiz is known for her unconventional choice of fabrics and bold color palettes, aiming to redefine perceptions of Saudi fashion on the global stage. Her designs prioritize comfort, addressing the region's hot and humid climate with practical yet stylish solutions. Moreover, she actively promotes social causes, having collaborated with female tailors from Nesma Embroidery, a non-profit center empowering Saudi women with special needs, for her Nesma Women collection. In her latest collections, 'Biba by Nasiba' and 'Koi Collection,' Hafiz steps outside her usual boundaries, exploring new silhouettes and delving into cultural Asian influences. These collections showcase her experimentation with innovative techniques and signature prints, reflecting her continuous evolution as a designer committed to pushing boundaries and celebrating cultural diversity through fashion. Salwa Radwi A visionary with a passion for creativity, Salwa Radwi is the founder and CEO of Nuqtah, a Saudi-based Web3 startup dedicated to empowering creators and businesses through blockchain technology. Established in 2021 during the surge of NFTs and Web3 innovations, Nuqtah's mission is to simplify the process of creating, deploying, and monetizing digital collectibles without the complexity of blockchain infrastructure. The startup has quickly gained traction and is now shifting its focus to becoming a foundational infrastructure provider, supporting the growth of Web3 technologies in Saudi Arabia. Salwa conceived the concept of Nuqtah during her time at the Ontario College of Art & Design (OCAD) in Canada, where it originated as her graduation thesis. Despite being accepted into the program, she surprised her family by choosing not to enroll, opting instead to pursue her entrepreneurial vision and delve into her new business idea. Emon Shakoor Emon Shakoor is a Saudi entrepreneur with a background in neuroscience research who has transitioned into the world of technology startups. She has played a crucial role in mentoring numerous startup companies, aiding them in securing significant seed-stage funding. Her contributions extend to her position as an advisory board member at Oqal, Saudi Arabia's largest angel investment group, and as the Saudi ambassador for Women Entrepreneurship Day Organization (WEDO). Emon's impact on women entrepreneurship in Saudi Arabia has garnered recognition, including being acknowledged as one of nine Saudi women making a global impact. Recently, NEOM identified her as one of five Saudis driving change both locally and globally. Currently, Emon serves as the CEO and Founder of Blossom Accelerator, Saudi Arabia's pioneering tech-inclusion and female-focused accelerator. The company's mission is to provide founders with access to a supportive community, networking opportunities, educational resources, and curated investment prospects. Blossom Accelerator places a strong emphasis on inclusivity, recognizing its role in fostering greater innovation and generating higher economic returns. Before her entrepreneurial journey, Emon earned her bachelor's degree in Cognitive Science from UC San Diego and conducted neuroscience research at the University of California, San Diego, focusing on mirror neurons' role in social cognition. She also gained experience at PAREXEL, where she led and managed numerous clinical drug trials across North America. Emon's contributions to various fields have been widely recognized. She is a Global Shaper at Jeddah Hub and represented the 30 Under 30 group at the Annual Meeting of the World Economic Forum in Davos, Switzerland. Emon is a sought-after public speaker on topics such as Neuroscience & Innovation, Technology & Entrepreneurship, Startup Investment, Youth & Women Empowerment, and Equity & Inclusion, sharing her expertise and insights globally through platforms like TEDx. Yara Ghouth Entrepreneur Yara Ghouth champions the value of learning from failure, reflecting on her journey from a young age when she started a photography studio to her current role as the visionary behind Naseej Market, a leading e-commerce platform in Saudi Arabia. At 25, Ghouth is driven by a mission to empower local artisans and designers across the Arab world, positioning Naseej Market as a catalyst for their success. Inspired by the global impact of platforms like Etsy, Ghouth envisions Naseej Market as the premier destination for supporting and promoting independent creators in the region, recognizing the vast potential within the Arab craft market. Furthermore, Ghouth noted that entrepreneurship runs in her family, underscoring a lineage of entrepreneurial fervor and innovation. Arwa Al Bannawi Saudi-born designer Arwa Al Banawi is not just a blend of contrasts in her fashion; she's also a testament to entrepreneurial spirit. Raised in conservative Jeddah but enriched by experiences in Germany and Switzerland during her youth, she developed a profound love for fashion. Transitioning from a successful career in investment banking, she noticed a market need for professional yet stylish womenswear, which led to the founding of her namesake brand ARWA. Arwa honed her skills at the London College of Fashion in Dubai, paving the way for the launch of her eponymous brand in 2015. Her urban-tailored suits, adorned with graphic prints, have graced the pages of Vogue and become a favorite among global street style icons. What sets her apart is not just her aesthetic—subtly androgynous yet distinctly feminine—but also her entrepreneurial drive to fill a niche in the fashion industry, catering to "The Suitable Woman" who values both professionalism and fashion-forward flair. Muneera Al Tamimi Muneera Al Tamimi, a Saudi entrepreneur and co-founder of Tamashee, has pioneered a unique venture that combines cultural exploration with entrepreneurship. Tamashee offers guided tours to hidden gems across the Arabian Peninsula, intertwining adventure with the reintroduction of traditional Arabian footwear in a contemporary context. Each collection is inspired by forgotten or underappreciated aspects of Arabian culture, adding depth to the brand's identity. Al Tamimi's vision for Tamashee Experience was born from the curiosity of those drawn to the captivating stories and images she shared while researching and traveling across the region. To ensure the authenticity of each trip, Tamashee implements a strict vetting process for participants, filtering out those who do not align with the group's cultural objectives. By conducting background checks and selecting like-minded individuals, Tamashee fosters a cohesive and enriching experience for all participants, fostering meaningful connections and mutual appreciation for Arabian heritage. Through Tamashee, Al Tamimi has not only revived traditional footwear but also created a platform for cultural immersion and exploration in the Arabian Peninsula. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Meet Tasabeh Diab, a Sudanese model, blogger, and entrepreneur who made history in 2024 as the first Sudanese woman to compete in the Miss Global pageant. Born and raised in Khartoum, Sudan, her journey reflects Sudan's growing embrace of diversity. Based in Dubai, UAE, Tasabeh is a prominent social media influencer with over 300,000 Instagram and 700,000 TikTok followers. Alongside her successful career in real estate, she founded Bronze Beauty Cosmetics. Tasabeh holds a bachelor's degree in accounting, banking, and finance from the Sudan Academy for Banking and Financial Science. In this interview, Tasabeh talks how she started out on social media, being Sudan’s first Miss Global contestant and her cosmetics brand “Bronze Beauty”. What was your first ever job? I started working at the very early age of 14. I was living in Saudi Arabia and had good English in comparison to the community, so I started working as a private teacher and I was giving private English classes to college girls. After graduation, I came to Dubai and started working as an assistant accountant in a Real Estate company at the age of 22. What was your first interaction with the world of fashion and beauty? I always loved fashion and dressing nice, and I always believed in the saying "look good, feel good". Two years and a half ago, I made a TikTok video. It was my Eid outfit with some transitions. Since then, I got into social media and the Fashion Industry, it all came after that video two years ago. What was your transition like going from working in Real estate to being a lifestyle influencer to winning a global beauty pageant? I studied banking and finance and have been working in my field since the day of my graduation. Still, I always had that feeling that this is not where I wanted to be. I used to go to work watching influencers on social media while drinking my coffee in the morning, telling myself this is the life I want to create for myself. But I didn't know how or where to start from back then. That was until I posted that video, and it opened doors for me in the social media field. After that, I just started positing my daily routine along with my passion for traveling. I used to post traveling vlogs and here we are today with over 1M followers in total across social media platforms. As for Miss Global, it was something else, I've always lived with a specific definition for beauty. When I applied, I wanted to break that definition and show every-single young women that she's beautiful no matter her skin color, background or age. We are all queens, just without a title and this what I was trying to communicate to my community. Especially that I'm breaking a huge sequence as the first Sudanese women to be in a global beauty pageant. What made you want to launch Bronze Beauty? For me, I like to enhance my natural beauty and not change who I am. I have African "curly hair" along with my eye problem, I can't see unless I wear glasses. The idea started due to the fact that sometimes, I like to have a silky hair and most of the time, I don't know how to control my curly hair. I wanted to use something that can make dealing with my hair easier, but at the same time without changing my personality. This is when I started searching online and started communicating with the best hair brands to find the best product. Same goes with the contact lenses. I wanted to get rid of wearing glasses all the time but at the same time have it with a natural eye color to enhance the beauty of our eyes. This is when I dropped my first contact lenses line. It had 3 colors, all natural and suites bronze and dark skin colors. How did you feel when winning Miss Global Sudan? I felt proud and that I was able to have a voice for all the Sudanese women as well as for my country of Sudan too. Especially because of the situation my country is going through at the moment. I am the first Sudanese women to be on a global stage. This a huge responsibility and a lot to communicate to the world. Being able to deliver that message makes me really proud and gives me more courage to deliver more for my people. How did the Sudanese community react to you being the first Sudanese woman to compete in the Miss Global Beauty Pageant? I found all the love and support from my community, which gave me more strength and courage to make them really proud. Being that you're a fashion influencer, what does fashion and clothing mean to you? Fashion to me is a reflection of your spirit and personality, that's why I choose to wear colorful, full of life outfits to reflect my spirit and personality. I also believe that how you dress is how you feel about yourself, that's why you won't see me in one style, it's always depending on my mood. Where do you see yourself in 10 years? Since I was a kid, I always used to say that when I grew up, I wanted to create a name. I don't want Tasabeh Diab to be just a human being that lived and left life without a reflection. This is what I have been working on for the past couple of years until I become Miss Sudan today. I don't like to put long terms plans, but I can say that in 10 years, the name Tasabeh Diab will become a brand itself. I want to help my community to do better, and I want to deliver something valuable to every single human being that crosses my path in life. This how I feel alive and fulfilled. From the time you started until now, what are the 3 most important things you've learned? If you don't work hard for yourself and encourage yourself, no one will. In life, we have only two options. Either we resist or act like we are resisting; quitting has no place in life, you only live once so do it well. Finally, the most important thing I learned is, don't try to be anyone else but yourself. We are unique and come along once in a lifetime. Love yourself, encourage and compete with yourself to create the best version of yourself that you possibly can. Click here to follow Tasabih on Instagram Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In an age marked by technological advancement, the integration of artificial intelligence has sparked a revolution across diverse industries, including music. While concerns about AI-generated songs mimicking the voices of beloved artists may give rise to apprehension among music creators, the reality is quite different. AI presents a wealth of tools and opportunities that can enrich creativity, streamline workflows, and forge deeper connections with audiences in unprecedented ways. From composition and production to marketing and audience engagement, here's how music artists can harness the power of AI to unleash their full potential and thrive in the digital era. AI-Assisted Composition and Production AI-powered tools play a pivotal role in aiding music artists throughout the composition and production phases. Platforms such as Amper Music and AIVA leverage machine learning algorithms to craft original compositions tailored to specific moods, genres, or project requirements. These tools not only offer inspiration but also serve as collaborative partners, empowering artists to explore new sonic realms and experiment with diverse musical elements. Moreover, AI extends its assistance to the mastering stage of music production. Various AI mastering tools automate repetitive tasks while enhancing the overall sound quality of recordings. These algorithms excel in tasks like identifying and eliminating background noise, refining audio clarity, rectifying timing or pitch discrepancies in vocal recordings, and even emulating and augmenting the sounds of different musical instruments. Furthermore, AI tools streamline the mixing and mastering processes by analyzing and optimizing them. This simplifies the endeavor, reduces time investment, and cuts costs, eliminating the need to engage a professional for mastering services. With AI, artists and producers can achieve the desired balanced and polished sound more efficiently and affordably than ever before. Personalized Marketing and Promotion AI brings a game-changing advantage to the music industry: its unparalleled ability to sift through vast amounts of data, uncover patterns, predict emerging trends, and unveil correlations in music consumption. While predominantly utilized by larger companies, these tools hold immense potential to empower musicians and producers, enabling them to create music that resonates deeply with their target audience. Drawing data from a myriad of sources including streaming platforms like Spotify, Amazon Music, and social media giants such as Instagram and YouTube, AI dives into metrics like views, streams, likes, comments, and shares. Beyond numbers, AI also delves into audio signals, lyrics, and other metadata, painting a comprehensive picture of a musician's performance and audience engagement. Once armed with this wealth of data, machine learning algorithms kick into high gear, analyzing patterns and trends to gauge an artist's popularity and potential commercial success. This invaluable insight not only guides musicians in fine-tuning their craft but also offers a roadmap for data-driven decision-making, helping them better understand their audience preferences and tailor their offerings accordingly. Moreover, AI's influence extends to streaming platforms through recommendation systems. These systems leverage user data to curate personalized music suggestions, irrespective of an artist's current stature. By leveraging AI-driven marketing platforms, musicians can tap into the power of data analytics and machine learning algorithms to pinpoint target demographics, decode consumer behavior, and customize marketing campaigns for maximum impact. This personalized approach not only enhances visibility but also fosters deeper connections with fans, ultimately cultivating a dedicated and loyal fan base in the fiercely competitive music landscape. Enhanced Performance and Live Experiences The advent of AI technologies is revolutionizing live music performances, empowering artists with groundbreaking tools to elevate their onstage presence and captivate audiences like never before. With AI-generated visuals and immersive lighting effects, artists can transform their performances into unforgettable spectacles that transcend conventional boundaries. Real-time audio processing and performance analytics further enhance the experience, allowing artists to fine-tune their sound and engage with audiences on a deeper level. But the innovation doesn't stop there. AI-powered virtual reality and augmented reality platforms are opening up new frontiers for live music experiences. Through virtual concerts, artists can transport fans to immersive digital environments, breaking down geographical barriers and connecting with global audiences in unprecedented ways. Whether it's performing in a virtual stadium or interacting with fans in real time through AR overlays, AI is revolutionizing the live music landscape, ushering in a new era of creativity, connectivity, and boundless possibilities. Collaborative Creativity and Innovation AI is not just transforming individual artistic endeavors; it's also catalyzing collaboration and innovation across the music industry. Through interdisciplinary partnerships and creative experimentation, AI platforms like Google's Magenta and Sony's Flow Machines are breaking new ground. Artists, composers, and technologists come together on these collaborative AI platforms to pioneer groundbreaking projects that seamlessly blend human creativity with machine intelligence. By embracing AI as a collaborative tool, music artists are pushing the boundaries of creativity, challenging conventional norms, and pioneering new genres and styles. These collaborative efforts foster a dynamic synergy between human ingenuity and AI capabilities, leading to unprecedented artistic expressions and musical experiences. With AI as their ally, artists are charting new frontiers in music, driving innovation, and inspiring audiences worldwide. AI tools to help with creativity blocks Creativity blocks are a common hurdle for musicians and artists, often striking unexpectedly and leaving individuals feeling lost and uninspired. Whether struggling with melodies or lyrics, these moments of creative stagnation can be frustrating and demotivating. Enter AI tools as a beacon of support. Platforms like Soundraw, Boomy, or Soundful, offer AI music and sound generators that can provide the creative boost needed to overcome these obstacles. Whether generating melodies or exploring new harmonies and sounds, AI tools can reignite inspiration and spark fresh ideas. In a music industry driven by trends and consumer preferences, data-driven insights are essential for informed decision-making. AI technologies analyze vast amounts of data, including streaming metrics and social media engagement, to offer artists actionable insights and predictive analytics. By harnessing these insights, artists can tailor their creative output, marketing strategies, and touring schedules to better resonate with their audience and maximize impact. The goal isn't for AI tools to replace creativity but to complement it. They serve as catalysts for innovation, providing suggestions and sparking improvisation to fuel artistic exploration. Similarly, text generators like ChatGPT, Scribe, or Chatsonic, offer assistance in lyric writing, helping artists define angles, suggest words, and explore new phrases. With these tools at their disposal, artists can break through creative barriers and unleash their full potential. Your ultimate virtual assistant ChatGPT, a form of generative AI, is akin to automated chatbots commonly found on customer service websites. Unlike traditional search engines like Google, ChatGPT synthesizes information from various sources to create something new and unique for a specific purpose or perspective. This versatility holds immense potential for musicians and artists. Need assistance with your artist bio, PR release, or crafting your artist brand? ChatGPT has you covered. Tailoring its output to your specifications—including location, target audience, genre, and preferred length—ChatGPT generates text that serves as a starting point in the creative process. However, customization is key; you'll likely need to personalize the generated content to reflect your unique identity and music. While ChatGPT's output may feel somewhat unnatural in tone, it provides a foundation that can be refined to suit your style. This makes it an ideal tool for content creation across various music-related activities, from social media post captions to blog articles. But exercise caution: while ChatGPT generates text, the accuracy of the information it provides isn't guaranteed. Always fact-check any data provided by ChatGPT before sharing it with your audience, especially in fact-based posts or comments. Using ChatGPT to generate lists and plans In addition to generating text for content creation, ChatGPT can serve as a valuable planning and organizational tool for musicians and artists. Whether you're mapping out a tour, devising a marketing strategy, or simply tackling tasks that require a structured plan, ChatGPT can streamline the process and save you time and energy. Planning a tour, for instance, involves numerous tasks that can be overwhelming to organize manually. By providing details such as location, duration, budget, and target audience, ChatGPT can swiftly generate a customized itinerary tailored to your specific needs. Similarly, when crafting a promotional plan, ChatGPT can transform your input about activities and timelines into a coherent and organized strategy in a matter of seconds. However, it's essential to review the generated text carefully to ensure accuracy before putting it into action. While ChatGPT excels at generating plans and itineraries, it's always wise to double-check technical details and consult with professionals if needed. With ChatGPT's assistance, you can efficiently plan and execute your music-related endeavors with confidence and clarity. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

JoGis is a vibrant self-taught creative powerhouse that channels the electrifying energy of pop art and street art, infusing each piece with explosive color, diverse techniques, and captivating textures. hailing from Spain, JoGis takes his work to the next level by incorporating the most exclusive materials, making every creation an unparalleled collector's gem, bursting with individuality and unmatched flair. From mesmerizing canvas masterpieces to awe-inspiring sculptures, luxurious car transformations, and even bespoke furniture collections, JoGis does it all – and does it with a flair that's impossible to ignore. Whether it's revamping your living space or crafting the perfect ambiance for a chic restaurant, JoGis brings creativity and innovation to every project, leaving a trail of awe and inspiration in its wake. In this interview, we speak to JoGis about how he got into art, the work he did for the Qatar 2022 World Cup and much more. What was your first interaction with art and when did you know you wanted to do it for a living? It was like something magical. I've always been good at drawing and creating with different materials because I'm fascinated by exploring new textures. I created some large paintings for one of my offices. When I shared them on social media, art dealers from Japan fell in love with the paintings. We reached an agreement for the sale, and from there, I began to be known in the art world, and it continues to this day. How was it transitioning from being an athlete to an artist? And is there any skill you picked up as an athlete that helped you with your art career? I come from extreme sports, which unfortunately was not very lucrative, and I'm someone who doesn't like to limit myself at work. In the world of art, with discipline, it's an incredible job without limits. Undoubtedly, sports have been of great help. My level of discipline in my work is extreme; everyone who knows me knows this. I'm presented with enormous projects, and if I like them, I never say no. Sometimes, I even say yes and then figure out the formula, and the result is exceptional. I take it as a challenge, something that I'm passionate about. Which artists inspire you the most? Honestly, I don't draw inspiration from other artists. I always say I have a gift. I can find inspiration in a simple store, while traveling, at a friend's gathering, or from the most peculiar places. When I finish my collections, and there's great work in them, it amuses me that inspiration can come from something so simple sometimes. Which project of yours is your favorite so far and why? Honestly, it's very difficult to choose one because if I'm not passionate about it, I don't do it. But my sculptures, "JoGis Bear", and the world that has been created around them are magical and unsurpassable for me. When I see my own works, they exude peace, positivity, and great harmony, something to be appreciated in the world we live in today. When did you get your first paid gig as an artist, and what advice do you have for other artists looking to make a living off their creativity? Honestly, it was tough. I set up my first gallery before COVID, and it was a challenging time because we had invested a lot of money, and then we were idle for a year. But when the world opened up again, we started selling and working very hard to keep growing. One thing I learned is, if you want to go far, do not focus on the money. Put all your love and passion into what you do every day, be smart, and money will come. Since I've been working in the art world, I work for passion, not for money. I even have certain pieces that I value more than their price, and only a few buyers can access them. I want them to be in the best homes. It might sound a bit crazy, but I grow attached to my paintings as if they were humans. What made you want to set up your own gallery in Marbella, and how has that helped in your career as an artist? Marbella is a magnificent place to live; its climate and international people make this city addictive for me. People here also love us, and I think that's a big plus. As for setting up my own gallery, I wanted something as crazy as me, so I created my own gallery concept where I only exhibit my colorful art, filled with lights, special effects, and more. From there, we've made sure it's not a boring gallery. JoGis Art hosts presentations of international brands, showcases my new collections, and organizes parties for my friends to enjoy in a magical place. In summary, it has become a strategic meeting point where art and color enthusiasts can come together and enjoy the artist's unique space. What can you tell us about the work you did for the 2022 World Cup in Qatar? Honestly, the Emirate has always treated us very well, and they fell in love with my art for the Qatar project. They selected me to create a series of works that had a significant impact, and they were fascinated. I think in these countries, I can never say no to anything because I appreciate their professionalism and how they handle things with us. How did the opportunity come about, and what was the experience like for you? There's always a great responsibility; many people only see the end result, but to be there with these brands or governments, you have to be very responsible and do a good job. But one thing I enjoy is the seriousness in large projects, so I had an incredible experience, and not only that, but also how the country takes care of you, allowing us to get to know it in a spectacular way, thanks to its government. Who are 5 people/brands you aspire to collaborate with? Well, I'm not sure, but I definitely have some spectacular projects for the United Arab Emirates. We also work with many luxury car brands because I'm passionate about cars. What I do look for is collaborating with brands that have certain values. From the beginning of your journey until now, what are the 3 most important things you've learned? I have always believed in myself and have a lot of faith in my discipline. I never want to stay in my comfort zone; spectacular things are always outside of it. Having a team to trust and being able to grow without limits is crucial. Check out JoGi's Instagram here. Check out JoGi's Website here. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Rozan is a multifaceted individual whose expertise spans communications, strategic advising, cultural diplomacy, and activism. With a firm belief in the power of self-expression, she has reshaped perceptions and influenced entire markets throughout her career. Remarkably, Razan achieved significant milestones at a young age. By 21, she was the youngest appointed editor in British publishing, and by 28, she was recognized as a Young Global Leader. Despite her impressive accolades, her focus remains steadfast on addressing global challenges through a blend of entrepreneurship, philanthropy, and innovative programming. Razan serves as a beacon of inspiration for aspiring entrepreneurs across the UK, Africa, and Arabia, embodying resilience and leadership in her endeavors. As an ambassador and advocate for the arts, she champions social change, youth development, mental well-being, and the promotion of local creativity as a national priority. Continuously shaping what she terms a worldwide "African renaissance," Razan's contributions leave an indelible mark on the global stage, inspiring others to strive for positive change and cultural enrichment. In this interview we speak to Razan about her beginnings, her advisory with the UN, her relationship with Dr.Sebi, her early contribution to Saudi Arabia's renaissance and much more. What was your first ever job? A street team member for the overall BMG Entertainment conglomerate in London - at the age of 15 LOL. Can you explain what a ‘street team’ is for the people who don’t know? Basically, we were a hand-picked group of very ambitious kids working in the promotions department of BMG - which at the time was home to a number of labels such as Arista and RCA. Our roster of talent was huge and brilliant. I couldn’t believe I was working with the stars I grew up idolizing, and also learning from executives who were the literal engineers of my youth's soundtrack. Every chosen street teamer was like a baby powerhouse. We knew (very intelligently) how to generate ‘cool’. We knew all the best DJs and had them on speed dial, all the events, fashion trends, community centers, festivals, magazines, and everything else surrounding the cultivation of mass appeal. We believed in A&R. We understood guidance. We knew how to take a (good) artist, genre or record and blow it up within an avenue of critical acceptance most BMG staff had no clue about: young people. It was the best first job a girl like me could have because it allowed for wider experimentation. I had no idea what I wanted to be in life. It was just this passionate love and curiosity for the arts, music, fashion, and the rooted cultural landscapes that make (and present) us. I was a catalyst well ahead of my time, I knew that, and I appreciated the opportunity to explore all forms of creative strategy, expression, curation and direction. I started writing then too and soon became the youngest appointed editor in British publishing. I felt it was time we created equilibrium between American talent and what we as Brits were making musically. That was the basis of my editorial mission at RWD magazine. Strategic storytelling, fashioning and SHAPING is where that equilibrium begins. Being that you moved from place to place in your younger years, going from Sudan to Kuwait to Egypt and finally settling in the UK, how did that experience shape the person you are today? There are pros and cons to a life of movement. I’ve learned the power of flexibility, what it takes to rapidly readjust to pretty much any environment… I’ve also had to cope with devastating wars more than the average person, which helped me understand a much larger - truer - spectrum of humanity. How terrible we can be, but also how incredible we are. You’re one of the history-makers in breaking London’s 'Grime’ scene through your work with RWD and the early use of a social media, can you take us through the most important factors that helped make Grime a household genre? First, grime was good. At the time it didn’t even have a name. It was a super definitive GREAT sound that everyone got into quickly. It spoke to us as Londoners very loudly. That’s the only lasting factor at the end of day… being unavoidably good. What made grime household was a smart combination of editorial relativity, artist development, taking advantage of the growing internet and just, straight up invasion. We really didn’t care. No matter the blocks we bust through them all - together. Grime was really more of a movement in its beginning era, and that unison gave us power. The music took from everywhere to formulate its vibe… there were elements of jungle, crunk, dub, garage, reggae and hip hop. For the first time in our generation, we created, pioneered and made our name as people of color from the UK. It was and still is a monumental mark on the industry. Similarly to the explosion of Afro beats, I was there as the first and only women to write, curate and globalize our powerful story. What is your favorite project you ever worked on and why? Can’t pick a favorite. When you’re a catalyst you’re a natural multi-disciplinarian. All your varying works come together as one hegemonic impact. Witnessing success in the African and Arabian regions and catapulting CCI through monumental moments of exchange have been particular standouts. The Museum of the Future in Dubai, fashion, music and sports in Saudi Arabia. Creativity and diplomacy in Kenya and Nigeria. The Magic drive (@themagicdrive) is my way of giving back and I cherish our work there too. I also love the power of conversational convening, curating, connecting, speaking and driving the honest dialogue necessary for genuine development. I’m a whole institution in one intensely layered human and recognize the audacity of my vision. I see it all come to life everyday. Being that you’ve worked with, advised and represented several government entities and organizations such as the UN, what role do you believe art, culture, and creativity play in creating peace between nations? Every role. I coined the acronym ‘CCI’ as a means to legitimize and better economize what we’ve been forced to understand as secondary for a reason. I argue that our power isn’t ‘soft’ for a reason. I am (amongst many things) a cultural diplomat and sought after advisor for a reason. As creative and cultural practitioners we are the keepers of emotion, the attitude rulers, the energy makers. The best thinkers and connectors when it comes to human understanding, and connection. The genuinely heartfelt storytellers that essentially paint the most important introductory picture of any given nation. I see nothing more vital in peacebuilding than matters of the heart either. All of which, we (often painfully) are responsible for. Wherever you see me musing just know that the best of that beautiful place, person or project is about to be revealed, authentically and epically. From launching the Middle East’s international boxing stage in Riyadh, to editing the Kingdom’s first female super hero comic book series, fashion mentorship, music and tourism development and defining a new cultural expression, you have played an integral part in Saudi Arabia's renaissance over the past 10 years. From your point of view, how has Saudi changed, and where do you see it going in the future? That’s a complicated answer but I’ll do my best to simplify… in short Saudi has actionably (and finally) realized its OWN potential. I remember meeting friends from the Kingdom who lived in London or LA, and they always used to say they were “never going back”. They wondered why I argued and encouraged a return to build new ecosystems around a more localized ID. They hated their own home. They couldn’t see what I saw and didn’t understand what I believed in. This is something I’m used to because I’m always ahead of the game. Pioneering is generally a lonely place. Today, a lot of them have said I was right, and show so much gratitude for planting these reorienting ideas. Many moved back and are now dedicated to Saudi’s whopping growth as an international destination. The brain gain is real, and this is definitely a massive achievement. Domesticating appreciation and taking the time to really build on what it means to be “Saudi” (just as we need to do across the African continent) is what I’d like to see more of. You’ve cultivated a friendship with the late great Dr.Sebi, how did that relationship come about and what are the most important things you’ve learned from him? I went to his village in Honduras and ended up living there for almost a year. We grew close immediately. He trusted me, and because he was burned by a lot of people including his own family, trust was a golden rarity for him. I learned so much from this legendary man. He became a second father and I used to spend hours every day listening to his thoughts and memories. He used to say I reminded him of Left eye [from the legendary girl group TLC] and believed in my ability to share his legacy. Just buy my book to find out more. It’s all too profound to detail this way. (Releasing it Later this year. Announcements will be made on rozanahmed.com - inshallah :) Through your advisory “Africanism,” you’ve dominated growth in the fashion and arts industries in Africa too. What can you tell us about this rising sector in the continent, the best projects you’ve worked on and where you see the fashion industry in Africa going? Watch my Business of Fashion (BOF) keynote on YouTube…  it’s a 20-minute breakdown answering this question perfectly. Where do you see yourself in 10 years? I’m really into family dynasty these days and creating a domestic empire. Coat of arms and pinkie rings... hosting the best dinners so hubby can close his deals in the most chic and nourishing energy. I’ve always been a bit of a mob wife to be honest, except I’m stupendously single. Nothing is more fulfilling in my opinion than building a lavish family, and home. Let’s hope I’m doing exactly that over the next decade. From the beginning of your journey until now, what are the 3 most important things you’ve learned? 1. Grace is the goal. Knowing and choosing grace is how life can be managed in the best way. 2. Mediocrity is celebrated more than anything right now, but guys… never underestimate the desperation for merit - regardless of what’s being forced as ‘popular’. Our social lens is clearing, the global south is winning, and genuine greatness is what ALWAYS lasts. Every time. Stick to being a good person. Excellent at all that you do. That’s legacy. That’s timeless. Nothing else. 3. Peace is everything. It’s key to life and essential for business. Crucial actually. We should all be advocates for peace and I say that as an order. Don’t ever think war elsewhere won’t affect you directly. It will, and it does. Click here to visit Rozan's website Click Here to connect with Rozan on Instagram Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In recent years, the world has witnessed a remarkable resurgence of interest in Arab jewelry brands. These brands, steeped in rich cultural heritage and exquisite craftsmanship, have been captivating audiences globally with their unique designs and innovative approaches. As we step into 2024, let's explore 10 Arab jewelry brands that are set to make waves in the industry and deserve your attention. Jalina.Lu Jalina Lu stands as a testament to the visionary creativity of Saudi designer Jalila Nayil, whose keen eye for design consistently breathes life into her projects, each one exuding a unique and elegant allure. Rooted in a profound passion for art, design, and personal well-being, Jalila's journey to success is a testament to her dedication and multidisciplinary approach. The genesis of Jalina Lu emerged as a form of self-care, serving as a powerful outlet for Jalila's mental health journey. Through the therapeutic canvas of fashion design, she found solace, channeling her attention and energy into creating pieces with profound significance and empowering value. Her collection of earrings, bangles, rings, and more serves as a tangible manifestation of her battles with anxiety and depression, each piece infused with a sentimentality that transcends mere adornment. Wearing a creation from Jalina Lu isn't just accessorizing; it's embracing a chapter from a compelling narrative meticulously crafted by Jalila Nayil. Her everyday jewelry resonates with emotion, instilling a sense of confidence and liberation, encouraging individuals to express themselves authentically. Each piece invites wearers to embrace their true selves with grace and elegance, celebrating the inherent beauty that lies within. Limited Time Offer: Special Offer for VSNRY Magazine Readers, use code "VSNRY" with Jalina.Lu to get 10% off. Azza Fahmy Azza Fahmy, the renowned Egyptian jewelry designer, is celebrated for her stunning and innovative pieces. Infused with Arab and Islamic influences, her collections are known for their creativity and beauty. Recently, the brand collaborated with the French Fashion House Balmain to create the Eyec of Horus Bustier. Having been a fixture in Egypt for many years, Azza Fahmy's brand has expanded internationally, gracing celebrities like Souad Hosney. Additionally, The Design Studio by Azza Fahmy stands as Egypt's inaugural professional jewelry-making school, further cementing the brand's legacy. Tamarzizt This brand seamlessly integrates geometric patterns with North African-inspired motifs, resulting in contemporary yet romantic jewelry. Designer Oumaima Tamarzizt finds inspiration in her Tunisian roots, modern architectural elements, contemporary art, and journeys to India. Shamsa Alabbar Shamsa Alabbar, a Dubai-based fine jewelry designer and founder of her namesake brand, draws inspiration from Arabic typography and her background in graphic design. Her designs transform Arabic calligraphy into geometric shapes, showcased elegantly in her earrings, necklaces, bracelets, and rings. Jwaher Jewels Jwaher Jewels, a Saudi brand, uniquely celebrates Saudi culture and heritage through its creations. Their standout piece, a recreation of the Saudi map, propelled the brand to prominence, distinguishing it from other jewelers. Fabula Fabula, derived from the Latin word for "story," encapsulates narratives of love, devotion, and beauty within each precious gem. Founded by Darine, a 30-year-old Palestinian, and Saada, a 28-year-old Syrian, both born and raised in Abu Dhabi, the brand's mission is to share this timeless beauty worldwide, infusing every occasion with unmatched glamour. Jude Benhalim Established in 2011, Jude Benhalim is a fashion jewelry brand bridging East and West, appealing to the bold yet feminine, blending tradition with modernity, and balancing delicacy with strength. Jude Benhalim's designs incorporate architectural elements, abstract shapes, and bold patterns, realized through a fusion of materials and concepts. The brand is founded on the belief that art and sustainability can coexist harmoniously. Embracing recycling and reusing practices, Jude Benhalim Jewelry ensures that no materials go to waste, reflecting its commitment to sustainability. Noudar Noudar, derived from the ancient Arabic word for gold, embodies the vision of Noor Ali Hussain Alfardan, founder and designer of Noudar Jewels. Combining influences from Arabian civilization's timeless treasures with a modernist approach to luxury jewelry, Noudar pieces exude sophistication.Inspired by the noble heritage of Arabic and Islamic culture, this collection showcases Omani patterns reminiscent of mosaics and Henna designs, resulting in daring yet romantic jewelry for the modern woman. Noor's passion for watches and horological mechanisms deeply influences Noudar's designs, emphasizing craftsmanship to enhance comfort, movement, and flexibility in her creations. Having started designing jewelry in childhood, Noor launched Noudar in 2012. She believes that among the new fine jewelry brands emerging, those owned by women are thriving. Recently, she was recognized as one of the 20 most influential women in the industry by Arabian Watches and Jewelry Magazine. Bil Arabi Launched in 2006, Bil Arabi epitomizes modernity, infusing introspective messages and deep meaning into captivating jewelry for all generations. Each creation embodies true craftsmanship, celebrating individualism through versatile designs. With its reimagined calligraphic shapes and forms, Bil Arabi stands out as one of the most dynamic brands emerging from the Middle East, pushing boundaries and exploring new horizons in the jewelry scene. By merging artistic alphabetic letter movement with intricate design concepts, the brand ensures memorable moments for its wearers. L’Atelier Nawbar Founded in 1891 in Beirut, Lebanon, L’Atelier Nawbar is a jewelry brand renowned for crafting intricate and delicate designs that symbolize love, beauty, heritage, and spirit. Across four generations, the legacy of creating meaningful jewelry has endured, standing the test of time. With over 120 years of experience, L’Atelier Nawbar has mastered the art of craftsmanship and tradition while remaining relevant in a modern context. Dedicated to offering contemporary tributes to heritage, L’Atelier Nawbar inspires dreams with its timeless creations. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Tayeb Santo, is a rising star making waves in the Arab hip-hop scene. Drawing from his upbringing in the UAE, Santo infuses his music with personal experiences, delivering smooth flows and witty wordplay that have cemented his reputation as a skilled lyricist. With dual master's degrees under his belt and fluency in diverse Arabic dialects including Arabic Fusha, Algerian Darija, Emirati, and Egyptian, Tayeb stands out as a dynamic force in the music industry, carving his own path within hip-hop. Despite the hurdles he's encountered, Tayeb has established himself in the Dubai music scene, gracing prestigious venues and festivals across the city. With his talent, tenacity, and distinct style, he has garnered a devoted following, poised for even greater success on the global stage. What was your first interaction with music? It was back in Algeria when I was a kid, I used to hear hip-hop music blasting from my neighbor's house studio and TV channels randomly at home. Which was building up in my head and made me always subconsciously observe the culture, sound, style etc. (That was the first spark.) While growing up in the UAE, I got exposed to Emirati rap through rap forums and Bluetooth, which helped me further connect with it and at some point, I started writing and wanting to rap in 2010. -What are your inspirations? I take inspiration from everything. My childhood, life experiences, the internet, anime, hip-hop music. I can go on and on, but whatever I observed in my life, I try to reflect it on my art. -What made you want to rap in Arabic rather than English? It just makes sense to me, why would I rap in another language and leave my culture behind? I feel more empowered and confident using my mother tongue. There’s a beauty to it, also it resonates with our region and the Arabic music scene needs that. -Who are 5 people you dream of collaborating with? Abyusif, Marwan Pablo, Erikkk, El grandetoto, SlowMoe. -Which song of yours is your favorite so far and why? Mafi Noom, it just sounds good, although it was in a phase where I was still very much an amateur in the studio. I am not good with mixing and mastering which was a downfall and restricted me a lot in the past few years, but I am finding new ways of elevating my production by having the right people around me. But my favorites are yet to come. (upcoming tracks where I started putting more effort into my music) -Being that you come from a background rich in music, do you see yourself using elements from Algerian/Arabic music in your work? Yes, I do and there is yet more to come. I want to further explore with Algerian RAI music, nostalgic Arabic anime music that my generation witnessed and much more. -You were featured in the Middle East's ``Fire in The Booth '' cypher hosted by Charlie Sloth, what was the story behind you getting that opportunity and how has it impacted your career? it was just the right time; Big Hass gave me a call and told me "You have been selected; you have 4 days to prepare something." I told him I am ready. -Where do you see yourself in the next 10 years? I really don't know honestly; I want to focus on my career year by year and build up on that. -What is the story behind your latest single “O6 Radio”? I heard the boy's project at my friend's studio (SM records), and I told him I wanted to drop a verse. I wanted to revive the old Underground UAE RAP music style which was simple and delivered in boom-bap beats. I felt like I wanted to go back to basics and just make music for fun. -Out of all your live performances so far, which one is your favorite and why? The latest MOTB, Dubai shopping festival in Dubai Design District. The crowd was very diverse yet energetic and supportive. Even though a lot of them heard me for the first time, I had a very pleasant, enjoyable moment on the stage. -From the beginning of your journey until today, what are the 3 most important things you’ve learned? Consistency, authenticity, charisma Check out Santo's Instagram here. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Faxon, a multifaceted fashion designer, artist, and creative visionary. Together with his partners, he is swiftly establishing a notable presence in both the fashion and art spheres with his distinctive and captivating designs. Faxon made the bold move to Dubai at the tender age of 16, igniting his journey towards realizing his passion for fashion. Now, with the launch of Faxon Labs and Construction Boyz, he is poised to leave an indelible mark by creating standout fashion pieces that reflect his unique perspective and life experiences. Join us as we discusses Faxon's initial foray into fashion, the intricacies of building a brand from the ground up in Dubai, and much more. What was your first interaction with art? I would say my first interaction was through music. I was in school in Nigeria, we didn’t have constant power and it's really sad that it's still the case now. So, I remember rushing back home after school closed hoping there will be power so I could watch MTV base or Cartoon Network. Of course, back then I didn’t realize that that it was art, that there's a team behind it. But I just deeply enjoyed it as it transported me into their world but, like clockwork, the power was almost never on when we came back from school, but rather when we were at school. Regardless, whenever I was lucky to catch it, I was always excited to catch up on the latest music videos or cartoons. What does fashion mean to you? I'm not in the business of fashion, I'm in the business of passion, and passion is that you enjoy doing something as a form of expression or an escape. I don’t make clothes, I make pieces, anyone can make clothes. Just as a canvas is nothing more than a piece of cloth until the artist expresses on it, my pieces are the same. They are an extension of me, my experiences, my expression and each piece I have made is attached to a moment of time and experience. Whether Good or bad and that doesn’t end on the fabrics, it extends to the furniture and sets I design. When did you know that it's what you want to do for a living? I didn’t, it was my escape from the trap days, the OGs know it and probably still have pictures of my first ever design. It was an orange prison jumpsuit with high neck, a chain and padlock on the neck with a chain strap connected to the sleeves, it was called “CIC.” I designed it as a joint and translated to crazy is contagious. I didn't know what I was doing then, and that piece was never brought to life. But fast forward 2 years later, when covid hit in 2020, I made my first official piece, which was of course a mask. But not just any mask, it was a double entendre, double sided mask called "20-20 can’t breathe", the “k” being a crown 👑. Which artists/designers inspire you the most? GOD, he is the best artist, designer, scientist. I mean just look at the clouds for an example or the soul, it is an imperfect perfection. What made you want to start your brand “Construction Boyz” and what is the meaning behind it? Construction Boyz is a brotherhood, a family in an ever evolving, ever constructing, diverse city of Dubai. Just like any family, I alone didn’t start Construction Boyz, I am the most stubborn and persistent in the family. But before art or business, it is a family. Moving and growing up alone in Dubai from the age of 16 away from family was tough, but with brothers like mine, life is always good and we are constructing the new world order. How did you come to develop your style? What style? I don't have a style; I feel like the idea of style puts me in a box. I am a Chameleon, forever changing colors, learning, unlearning, curious and forever changing form like mercury. I always want to experiment with things I don't know so I can learn. I believe I am the new Davinci, see Construction Boyz is my sword, my wrath and Faxon Labz is my shield, my peace. Being that you come from a background rich in culture, do you see yourself incorporating elements of Nigerian/West African culture in your work? First of all, I am a proud Naija boy, and in terms of incorporating my culture in my art, I do, but you have to pay attention to see it. My lab Faxon Labz is heavily inspired by Nigerian culture. From the logo to the art and the designs. However, I am inspired by a lot of other things as well. American hip hop, UK culture and more importantly the culture here in the Middle East. Culture is a united, agreed upon idea or way of life, and my art speaks not just to African humans but all human beings. What’s your experience like building a fashion brand from scratch in Dubai? Building anything worthy in Dubai is super expensive and challenging, especially when you’re starting with zero professional knowledge and connections. I spent at least 13 months and a lot of money travelling from Dubai to Sharjah to Ajman to RAK, looking at tailors, factories, fabric suppliers, researching and experimenting on my pieces and on my craft. But now, it is paying off because all that knowledge, time and money spent helps me help people starting their brands with the construction of their pieces without them having to go through all that hassle. Though most factories here are limited to the basic machineries, my search still goes on and InshaAllah, we will have a Construction BoyZ factory in the near future with all the high-end machinery around the world making everything locally. Where do you see yourself in 5 years? Global. I see myself as a globally renowned artist and businessman. I see myself on the Forbes list, BOF, Vogue and all that. As for construction boyz, I see us having revered establishments in the Middle East, Africa and across the world. I also see Faxon Labz being an in-house, well-equipped lab for the youngins to practice their craft. From the beginning of your journey until now, what are the 3 most important things you’ve learned? Only 3 things are tough, but I will sum it up to three Phrases. Persistence in phases, deflect fine and never quit but don’t kill yourself. I believe the other two are self-explanatory, but I will explain deflect fine, it basically breaks down how to detach, reflect and refine. Deflect fine is a system I use and have recommended to others, it works best when things are chaotic or if you are facing a block as an artist and I believe we all need it once in a while. Detach, Reflect and Refine. Click here to check out Faxon's Instagram. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

DJ MoCity, a celebrated DJ, promoter, and co-founder of Boxout.fm, South Asia's inaugural online community radio, hails from Baghdad and New Delhi. During his youth in New Delhi, where he was an avid hip-hop enthusiast, MoCity has evolved into a seasoned and highly regarded tastemaker in the music scene. He has played a pivotal role in fostering creative communities throughout Asia and the Middle East, contributing significantly to pioneering groups like the Reggae Rajahs (India), the 264 Cru (Dubai), and his acclaimed podcast, Motellacast. MoCity's dedication and philosophy are evident in the impact of his work, showcasing his commitment to the development of diverse musical landscapes. As a global citizen, he leverages his multicultural background to unite audiences and communities across various regions. We talk to MoCity about his first interaction with the nightlife business, his secrets to putting together successful events, the creative scene in Dubai and more. What Was Your Earliest Interaction with Music That You Remember? My earliest interaction with music, I would say, is attending a live concert of Amr Diab in Jordan sometime in the mid 90's. Who Inspires You the Most? I'd say my situation being from Iraq, being passionate about music. I think I inspire myself more than people inspire me. Might sound selfish, but I definitely inspire myself more than other people do. I look up to other people, but I don't know if they inspire me. What Were First Interactions with Nightlife and When did You Know that you Wanted to have a career In It? First interaction with nightlife was in New Delhi, India, around 2002, following my elder brother to the pool place where people played billiards. And then after that, sneaking into the clubs. I had a small situation where I lost a bet to someone, and they took away my mobile. Only way to get my mobile back was to somehow arrange some money so I went to the club owner, the place we used to go to, and I asked him to lend me some cash to pay the people to get my mobile back. He's like, "yeah, you don't have to pay me back the cash, just come to the party the next two weeks with 10-15 people each". That was my first feeling towards, "oh, these people are paying me to be at the party. That's interesting." But yeah, that was really early on, I was around 15. How Has the Creative Scene Evolved from The First Time You Landed in Dubai Until Now? Dubai is evolving every day. Every time I go back, things change. Every time I stay there, I see improvements. I would say the 264 left a really big gap once we stopped operating in terms of the culture and underground space. After that, it took a while for younger people to come up and do their thing. Big shoes to fill, but it definitely operates differently now. Dubai is considered underground and cool because of how loud Saudi has become. So, It's interesting. Which Set/Event of yours is your Favorite so far, and why? Favorite set is hard to say, but I think the parties that I organized in Delhi, have always been memorable. A couple of parties last year at Monkey Bar in Dubai have been extremely memorable too. What's The Story Behind the 264 Crew Coming Together, and what Impact did your Label Collective have on Dubai? The impact is it changed the entire scene. For Dubai, we operated on a different level when it came to underground culture, community building, arts, music and different mediums. The 264 crew was the first of its kind. It was the evolution of things that had come before us, but we really kind of took it to the next level in trying to push the boundaries of electronic music and underground culture. 264 is a random number with a tap number for a night out at a bar with the crew. We were nine people, but the core crew is now five people. 264 crew, special place, special people. You’ve had huge success in Delhi’s nightlife/event scene, from events such as Delitronica to festivals such as Sunburn, which attracted over 50,000 attendees. What are some key factors you’ve learned about putting together a successful event as a promoter and organizer? Key factor is having the right team. Key factor is keeping the attendees first and the money second. Key factor is getting all the licenses organized in time. Key factor is attending other events and having a bigger outlook, not just what you think should be the thing. I think my biggest inspiration and what sets me apart from everyone else is that I actually travel. I attend events, I don't just host or create or produce festivals. I travel the world to see how it is, and that allows me then to later create something unique, relevant to the place that I'm located in. Where do you see yourself in ten years? Not doing any of the stuff that I'm doing right now. I think I've given myself about four to five years in this music space and I'll retire after that. From the beginning of your journey until today, what are the three important things you've learned? Don't give up. Don't listen to other people. Follow your gut. I feel like these are really important things. Also not having to take everyone into consideration when making decisions. I like to roll different; I just do it; I don't overthink it. And then I'll figure it out if something goes wrong, I'll figure it out later. Click Here to Check Out MoCity's Instagram Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In an industry notorious for exploiting artists and leaving them in precarious situations, some individuals such as Master P, Jay-Z, and Michael Jackson shine through with their intelligence and business acumen. They've managed to outsmart the pitfalls of the music business, creating paths to ownership and financial success. Noteworthy among them is Frank Ocean, a name you might not have expected on this list. He secured a substantial $20 million payout along with a majority stake in his royalties and publishing rights. Before achieving fame the artist was known as Frank Ocean,served as a songwriter in the music industry. During this time, he penned songs for major artists such as Beyoncé and Justin Bieber. Despite finding fulfillment in writing for others, Ocean decided it was time to embark on his own musical journey. His transition into the public eye came through joining Tyler the Creator's Odd Future, ultimately leading to a record deal with Def Jam. However, Ocean faced challenges with Def Jam, as they initially lacked confidence in him. Undeterred, he independently released the mixtape "Nostalgia, Ultra," which achieved tremendous success. This triumph prompted the label to rally behind him, culminating in the release of "Novacane" as a single. Ocean's journey continued with collaborations alongside Jay Z and Kanye West on "Watch The Throne." Notably, there was a stir surrounding the leaked song "Thinking About You," originally intended for Roc Nation's artist Bridget Kelly, who included it in her EP "Every Girl." Let's face it, Frank Ocean's journey took an exciting turn, building anticipation for his album titled "Channel Orange," which turned out to be a massive success. Following this triumph, Ocean secured a $2 million advance from Def Jam for his next album. However, the plot thickens with the subsequent album titled "Boys Don't Cry," which, intriguingly, never saw the light of day. Speculation suggests that Apple might have stepped in, covering the two million dollar expense to regain rights for Frank Ocean. Despite this, Ocean still had to fulfill his contractual obligation with Def Jam, leading to the release of "Endless." Sponsored by Apple Music, Endless was announced via a 140 min live stream. During the stream, it appeared to be Frank Ocean building a staircase with the instrumentals of Endless playing in a loop. The Album eventually released and his contract was fulfilled with Def Jam. He was now independent and thats when the finesse was revealed. The very next day after Endless was released, Frank Ocean dropped Blonde exclusively via Apple Music. Blonde was #1 in 7 countries and sold 232,000 units (275,000 with album-equivalent units) in the first week. He went from owning 17% to 70% of his Royalties and Publishing. Ocean also secured a bag from Apple music for the exclusivity (rumored to be worth $20million.) Chess moves! Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!